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HAPPY EASTER wishes hospitalityInside!
The next issue will be published on Friday, April 25, 2014.
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Raffaele Sorrentino, Managing Partner, Episodio Consulting & Management, Berlin
"The hotel industry sets trends within the service industry, which are of utmost importance to me and my team in the field of business consulting as well as to our Doorman & Concierge Service. After all, no industry lives the concept of service excellence to the extent that the hotel industry does. For me as an executive in the hospitality industry, it is an absolute must to keep pace with the times and to be informed about current developments, even though little time remains for this. For these reasons, I appreciate the topicality, the thorough investigation and the format of hospitalityInside.com. Instead of it lying around like so many other magazines, I have it on my smartphone with me all the time. It offers a good overview within a very short time. Perfect."
New conference for professionals in Warsaw - Save the date!
Spotlight Hotel Investment Poland
Warsaw (April 11, 2014). By professionals for professionals: The new, one-day conference will provide entrance onto the Polish hotel investment scene in Warsaw: On Monday, the 2nd of June, 2014, the Golden Tulip Hotel will turn the beams on the "Spotlight Hotel Investment Poland". The organiser, the Polish publishing company, Poland Today, will bring together strong international partners, investors, developers, financiers, operators and real estate agents. Of course, a get-together will comprise the prelude. The conference fees have been kept moderate. hospitalityInside supports this premiere as a media partner and will also report on its front page after the event.
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|9th ITB HOSPITALITY DAY of Thursday, March 6, 2014: Follow-up reports here +++ Topics: Data Security + Online Power + Chinese + Eco & Luxury + Blogger + Peer-2-Peer +++ hospitalityInside exclusive media partner +++
ITB Hospitality Day 2014: Everyone appreciates reviews - and transparency
New filters for mass content
Berlin (April 11, 2014). The voice of the customer is increasingly important. "User generated content", still viewed with scepticism five years ago, is very much accepted today, even in the hotel sector. Hotel ratings platforms and an increasing number of online travel agents (OTAs) produce mass content with their guest commentaries. How do bloggers and analysts see the hotel sector today? Have they changed or is it their readers? From the perspective of the third party, the discussion round at this year's Hospitality Day, the hotel conference at the ITB, described how reviews have changed in the perception of customers, hotels and intermediaries. This article concludes reporting by hospitalityInside.com on the ITB 2014.
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Cloud of the Week
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Colourful stories, colourful times
[ Read on only with extended user rights. ]
Fairtrade is a new trend for hotels of all stripes: Offering Fairtrade products and even Fairtrade bedding is environmentally friendly and shows social conscience. And guests are obviously prepared to pay more. Romana Kanzian has collected colourful examples.
Fred Fettner leads us this week into an exotic world: to Sanya in Southern China. As in many emerging markets, beds are being added in their thousands, irrespective of demand. The latter is to be created with mega projects. Top Austrian managers from renowned chains report of their experience on site.
Readers can learn much from the experiences of others, either by reading customer ratings or busying themselves with other opinion leaders. The University of Applied Sciences in Worms recently presented a comprehensive study on customer reviews and fakes after surveying key provider portals and hoteliers in five countries. We have summarised the results and attach the comprehensive analysis as a PDF (in German and in English).
The last talk round at the "ITB Hospitality Day" Berlin, summarised by us today, also looked at the role of hotel reviews, ratings portal analysts and bloggers. Now that user-generated content is generally accepted, everyone is asking how best to filter through the new flood.
All users can read this article (see start page) as well as our announcement for the premier of "Spotlight Hotel Investment Poland", which will take place at the beginning of June in Warsaw; a brain child of various renowned organisers. hospitalityInside.com will be media partner for the event; a first in Eastern Europe for the magazine. Details on our Page 1.
At the European level, experts also expect positive hotel developments for 2014 and 2015. According to a recent study, there is still a lot of potential for chains in Italy. Wyndham defines its partnership with German Hospitality Alliance new and the new majority shareholder of Kameha will likely focus on other locations to those considered up to now. Last but not least there are new quality standards for Serviced Apartments.
Also, a last call for our 2nd survey on the "Investment Barometer". Use the quite Easter break for a few clicks... Only those who take part will receive the full results!
And one final personal note: If you sent eMails or faxes between 3 and 8 April, and are still awaiting a response, please send again. Some faxes and mails received over this period were automatically deleted immediately after receipt as a result of a server error.
A colourful edition for you this week - the last before Easter. hospitalityInside will appear next on 25 April. – The full editorial …
The topics of April 11, 2014
EDITORIAL Colourful stories, colourful times
OPERATIONS Fair is Eco & Social: Fairtrade products growing in popularity - New USP for hotel industry
DESTINATIONS A master plan for China's tropical areas - Sanya on Hainan: 48,000 luxury rooms, a mega mall and only few tourists
MARKETING They are relevant: Study on hotel reviews shows importance and ratings
STOCK EXCHANGE Share price performance of the week 04/04/14 - 10/04/14
REAL ESTATE NEWS European Cities Hotel Forecast: Room to grow
MANAGEMENT NEWS Wyndham and Hospitality Alliance change partnership
ANALYSES & TRENDS Italy: Big opportunities for international brands
QUALITY MANAGEMENT First certificates for Serviced Apartments
M & A Kameha with new investor and calmer plans
V.I.P New manager power
MARKET NEWS News Mix with Dorint, JLL Germany, Marriott/Protea, Novum/Leipzig, Smart Stay/Frankfurt, Starwood/Bahrain, Victoria-Jungfrau Collection
HOSPITALITYABC What is "Discriminated Demand"?
PROPERTY NEWS GHA growing in Northern Europe
PROPERTY NEWS Four Seasons in EMEA
ITB CONVENTION New filters for mass content - ITB Hospitality Day 2014: Everyone appreciates reviews - and transparency
OTHER EVENTS "Spotlight Hotel Investment Poland": New conference for professionals in Warsaw – Save the date!