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The world's largest chain, blessing or curse?

Dear Insiders,
Following the - for everyone - unexpected acquisition of Starwood Hotels by Marriott last Monday, we asked a merger experienced consultant and business partners of Starwood for their assessment of the mega-deal: 30 brands don't make sense for anybody, and the fact that the world's biggest chain has been created in no way means that Big Marriott will now expand faster around the world. Outside the US, both chains quickly reached their limits. The merger itself followed on the basis of a tough stock-market calculation, its "charm" is to be found in increasing efficiency through economies of scale - currently the uniquely sweet prospect for owners and investors. One expert estimates that 3 to 5 years will pass before Marriott has digested Starwood.
The terror in Paris last week has been a source of bitter suffering to many people. Tourism reacted immediately: Occupancy in hotels fell sharply and significantly. Two days before the attacks, Airbnb held its annual convention in Paris. Meanwhile, a study on New York has revealed how much damage the OTA for private apartments does to the hotel sector. Airbnb describes the study as wrong. At the same time, European hotel associations have now mobilised the EU and have put forward their own 10-point plan. The situation remains tense. A current summary.
New times and framework conditions should also be reflected in operator contracts. How much insight these should give investors was discussed by a panel at the Expo Real. This contribution today concludes our coverage of Expo Real.
Our releases today include interesting fact on global transactions, a new study on the "smart home" and an analysis of which a brand switch can bring. The latter fits excellently with our big topic Marriott-Starwood. - The full editorial…

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Good mood at "World of Hospitality" and at "BRICKS & BRAINS"

Expo Real in pictures...

Munich (October 16, 2015). The first Expo Real day was for HospitalityInsiders the litmus test of ability and networking opportunities at the stand. Our joint stand "World of Hospitality" filled over the course of the day not only with the 100 or so staff of our 23 co-exhibitors, but guests were also attracted in droves. We captured some of the impressions at the stand with the camera. As we did too at our evening event "BRICKS & BRAINS". One hour after the end of the conference, the Who's Who of the European hotel real estate and investment scene found their way to the new and extremely chic "Meet & Retreat Lounge", where we were also able to welcome Stefan Rummel, Managing Director of Munich Trade Fair, for the first time. HospitalityInside thanks all its sponsors, co-exhibitors, its guests, the Expo Real and the many helping hands for their valuable support, all of which made Expo Real 2015 once again a great success!


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