2nd "Spotlight Hotel Investment Poland" conference in June in Warsaw
The right hotels are needed
Warsaw (March 27, 2015). The momentum of the successful premier last year continues: therefore, a second edition of the small, but efficient investment conference "Spotlight Hotel Investment Poland" will take place on June 15/16, 2015. The event is organised by the Polish publishing house Poland Today and receives content-related support from Christie + Co Warsaw. hospitalityInside.com will participate as transnational media partner once again.
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10th ITB Hospitality Day 2015: Lifestyle communication, with budget and luxury
Berlin (March 27, 2015). Luxury and lifestyle and budget and lifestyle are not contradicting each other; both segments are now forming the most different of symbioses within the industry. Concepts such as those from the Adlon Kempinski in Berlin or Indigo and Ruby have something in common: That each is focussing intensely on the communication with the guest and on that which is relevant to their properties. "The lifestyle mega trend will change our world radically and in the long term." 70 percent of the listeners at the "Luxury/ Budget Lifestyle Panel" at the 10th "ITB Hospitality Day" agree with this statement. And with this, the conference visitors quite clearly gave the red card to the standardised hotels for Joe Q. Public.
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10th ITB Hospitality Day 2015: IT and emotions create new hotel concepts
Digitised and still human
Berlin (March 27, 2015). Two different concepts, but several parallels: The Yotel brand – renowned for its "sleep cabins" in windowless airport hotels and the "Yobot" robot – repeatedly causes surprises within the industry thanks to its innovative power. Freshly founded Barefoot Living follows an entirely different concept: it approaches the hotel business from an emotional aspect instead of solely trusting in design and hardware. An exciting contrast at the 10th "ITB Hospitality Day", the hotel conference of the world's largest tourism trade fair in Berlin early March.
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The trend pendulum
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The trend pendulum swings to and fro. Between luxury lifestyle and budget lifestyle, between digitalisation and emotionalisation. Following both discussions at the recent ITB hotel conference, it is unlikely to be easy for anybody to find the right position for his hotel. Only one thing is clear: Irrespective of the choice of approach or concept, you have to stick to it and be consistent.
And: The era of hardware dominance are finally over. Drivers of such developments are (again) the guests. Both Adlon GM, the Ruby founder, the IHG Brand Manager, the Yotel CEO as well as the brand expert made this clear.
As exclusive media partner to the ITB Hospitality Day, we publish both summaries today on our Page 1 and make them accessible to all our users.
In June, the second "Spotlight Hotel Investment Poland" investment conference will focus on the gyrations in the Polish market. hospitalityInside will also be present at this small, high-quality and affordable event at which good contacts are easily made.
In a hotel like the Brenners in Baden-Baden, one enjoys being a guest. And I'm fascinated to see again - similar to the Grand Resort Bade Ragaz - how niche concepts can be developed to first class level and stay so absolutely on trend. Frank Marrenbach and his team offer the finest and most understated individualisation with the new health concept at Villa Stephanie. Detox begins there in architecture and design. A story of switching off to switch you on.
In Italy, a large national merger is in the offing, and NH unexpectedly dismisses even more staff. In other news, in Austria, the Supreme Court has ruled the use of the prefix "Mc" is the preserve of McDonalds. Design Hotels, in their first year as a Starwood brand, increase revenues and earnings in 2014. Dubai aims in future to balance our its glamorous image with more midscale hotels. And today's TRENDCheck focuses on the understanding of "expensive".
We wish you good business over the Easter period and/or a relaxing break - hospitalityInside is back in two weeks on April 10, 2015.