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Sharing China knowledge

1st "marketing to China" Conference, supported by hospitalityInside

m2C stands for "marketing to China": a new, cross-sector forum
that aims to familiarize Western marketing experts with
marketing in the Far East. 

Prague (October 26, 2018). "m2C" – the "marketing to China" conference coming up in Prague in January 2019 is a new concept of knowledge sharing event between high-caliber professionals focused on Chinese digital marketing & eCommerce and Western companies interested in entering the Chinese market and launching promotional campaigns and sales activities to its 1.4 billion consumers. Hospitality and travel are two segments of many, such as consumers, retail, sport, real estate, food, entertainment, fashion and technology. will support this premiere as media partner and offers its subscribers and HITT Think Tank participants special rates. Early-birds benefit most.

The marketing to China Conference (m2C) is scheduled to take place on January 29-30, 2019 in Prague, Czech Republic at the Clarion Congress Hotel. It is a marketing event fully focused on China, dedicated to bringing chief marketing officers, marketing professionals, vendors, and marketing technology and service purchasers together in an environment that fosters meaningful connections.
m2C Prague will help entrepreneurs & marketing leaders achieve success by giving them advices and strategies to improve their Chinese market entry strategy and 'toolsets' for their teams. Sessions will cover the following areas:

• Social media ecosystem
• eCommerce platforms
• Search engine landscape
• Payment methods
• Influencers

  Janczak Tomasz
  Host Tomascz Janczak, 
specialist in training and

Attendees will have the opportunity to participate in panel discussions, listen to keynotes and learn during the hands-on workshops & trainings. The agenda is still being finalized. So far presentations include the following topics:

• Modern Chinese Consumers: What do they want and how to sell it to them
• How new retailing in China is changing the future of retail in the world
• China's transformation to a cashless society
• How to effectively work with Chinese Key Opinion Leaders (KOLs)

Conference host is Tomasz Janczak, founder of H8, Education& Consulting, a co-producer of eCommerce event series for managers and executives. Tomasz has also been organizing dotcomhotel, a leading travel tech conference in Central Eastern Europe. He gained his Chinese experience while holding the position of VP Digital Growth at Plateno – the biggest Chinese hotel company in its European headquarter in Berlin. He also partners with China Outbound Travel Research Institute (COTRI headed by Prof Dr Wolfgang Arlt), acting as Country Partner for several countries in Central & Eastern Europe, providing training & consultancy on Chinese outbound travel.

"I'm excited to introduce European businesses to powerful concepts that can help them shape winning strategies for the Chinese market," says Tomasz Janczak. "This event is a necessity for any professional interested in learning the latest about the marketing to the biggest consumer market of 1.4 billion people."

Subscribers to HospitalityInside's paid content magazine and participants of the HospitalityInside Think Tank (HITT) receive a 20% discount on the ALL-IN and VIP PASS until the end of January 2019. To benefit from the discount, please use this link to register and enter the PROMO-CODE "HOSIN" in the booking form.

You find the regular Early-bird rates here.

For more information about m2C conference in Prague please visit – The next m2C conferences will take place in London, New York and Tel Aviv. / map




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