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BREAKING NEWS Kempinski: The new CEO Martin Smura's bumpy start

Martin R. Smura  
The new CEO Martin Smura.
/ photo: private
 
 

Geneva (June 11, 2019). Markus Semer's successor as Chief Executive Officer (CEO) at the Kempinski Group is Martin Smura. This was confirmed by the luxury hotel group today; he will take over on July 1, 2019. This is the top news, hospitalityInside.com has the backgrounds.

The group will be headed by a quite unknown person, who already made the headlines before this official company release and whose well-intentioned friends have just done him a disservice in the media. In the last few years, the German Martin Smura (50) mainly worked as member of supervisory boards and promoted his own small hotel group. He has no experience as an executive on the corporate level. CFO Colin Lubbe is leaving together with Semer, as reported. A successor for him was not named today. Bernold Schroeder will remain in his functions on the Management Board and the Board of Directors.

In this CEO change around an unknown hotelier, media play a role for the first time – in a negative sense. The German financial paper Handelsblatt published a hotel test by the industry-famous tester Carsten Rath about the Adlon Hotel Kempinski Berlin, who massively attacks the hotel. Kempinski proves him wrong. The luxury hotel group strongly defends itself against the criticized "mediocrity". The name Carsten Rath often comes in the context of Kempinksi's current change of CEO: he declares himself as Smura's closest friend.

Yesterday, the apparently very Smura-friendly weekly trade paper AHGZ pushed his appointment as CEO for the fifth (!) time – a hitherto unprecedented process in the hotel trade media landscape.

hospitalityInside.com used the time – also for weeks knowing about the appointment of Martin Smura – to do intensive research. We questioned Martin Smura's stations and collected many opinions. We explain the connections. And at the end we also raise the question again why the Bahraini main shareholders of Kempinski Hotels consider a change of CEO necessary, after they once again attest a top success story to the previous executive board. All of this is factual, proven by facts and figures – and not in the neck-screwing boulevard style.

For Martin Smura as the new CEO, the start couldn't be more bumpy. His friends didn't do him any favours.

Subscribers find the complete story already published in our magazine. / map

 

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