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BREAKING NEWS: Deutsche Hospitality acquires Danish Zleep Hotels

Frankfurt/Copenhagen (January 24, 2019). Deutsche Hospitality has acquired 51% of the Danish budget hotel group Zleep Hotels yesterday. The family-run entity will be the fifth hotel brand under the umbrella of the German-based global player extending its brand portfolio now at the popular budget end.

Zleep Hotels was founded in 2003 by Peter Haaber. Since then, the brand has established itself as a main player on the Danish hotel market with big potential in the rest of the Nordics. Today, the hotel brand consists of 10 hotels in Denmark and one in Sweden. A total of four hotel projects are already known and in the pipeline. The goal is to operate 40 in 2025. While the hotel chain today counts 870 rooms, the upcoming projects are expected to double the number of rooms to an even 1,700 by 2020, the website says.

"To realize this goal, Zleep Hotels must prove its competence to be considered an attractive franchiser, partner and investment. Deutsche Hospitality's acquisition of a stake in the brand is a stamp of approval for property developers", says the press release published this morning.

"Zleep Hotels are the perfect complement to our brand portfolio," explains Thomas Willms, CEO, Deutsche Hospitality. "Peter Haaber has created a remarkable success story in the past few years in establishing a well-known brand among those guests who are price-conscious but at the same time emphasize on design and quality during their hotel stay. With their strong presence in Scandinavia, Zleep Hotels are the ideal partner for the further growth of Deutsche Hospitality”, Willms continues. The price of the acquisition has not been revealed.

Both parties will invest a multi-digit million amount in the further development of the company. Zleep also offers the platform and the knowledge for Deutsche Hospitality to expand in Northern Europe with all brands.

The umbrella brand Deutsche Hospitality combines four well-known hotel brands: Steigenberger Hotels and Resorts, Maxx by Steigenberger, Jaz in the City and IntercityHotel. With the Zleep Hotels group, the portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents. All signs point to further growth: More than 30 other hotel openings, with a focus on international locations are currently in the pipeline.

In a separate interview with hospitalityInside.com to be published tomorrow, Friday, Thomas Willms gives more details on the deal and the positioning of Deutsche Hospitality brands. / map

 

 

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