Register now


By registring you will receive the weekly newsletter of hospitalityInside for free. With your password you can login and change your user profile and password.


By registring you will have access to the magazine for 10 days. You can read headlines and teasers; the full text of the articles is not available. A first orientation. This offer is free of charge.

Trial Access "Current Issue" €

For 1 month you can read the articles of the "Current Issue" every week in full length. The archive is not available. Price: 50 Euro plus VAT. The trial subscription is automatically terminated.

Annual Subscription "Current Issue" €

For 12 months you can weekly read the articles of the "Current Issue". The archive is not available. The option for users with a regular reading behaviour. Price: 189,50 Euro plus VAT by paying semi-annually; in total 379 Euro plus VAT per year. The annual subscription is always extended for one more year if it is not terminated at least six weeks before the contract ends.

Annual Subscription "Full Access" €

The annual subscription provides you with a 12-months access to the online service. You can always read all current and archive articles. Price: 299,50 Euro plus VAT by paying semi-annually; in total 599 Euro plus VAT per year. The annual subscription is always extended for one more year if it is not terminated at least six weeks before the contract ends.

Corporate Subscriptions €

Special conditions and attractive packages for corporate subscriptions. Get access for all executives and staff members. Please, ask for details by e-mailing to or call +49-821-99 56 68. For media, PR, hotel schools and universities special offers are available.

Content Syndication Program 2 engl

Digital touchpoints preferred

Ruby & Zoku: Young Entrepreneurs shape the 3rd HITT - Sign up!

Social distancing, hygiene measures... Corona makes transparent how important digitalisation is for hotel processes and for communication. The HITT 2020 will also touch on it.
/ Photo: Fabio unsplash

Augsburg (May 15, 2020). "Digital contacts" will increase, communication will become faster, apps connect the world and convey security. How Michael Struck, CEO Ruby Hotels, and Jens Gmiat, COO Zoku, assess the world, which is currently moving at high speed thanks to digitalisation, you can experience for yourself at the 3rd HITT, the HospitalityInside Think Tank, on 23 June – for the first time in virtual form. With just one click you can be there live! Why is digitalisation NOW, in the middle of the Corona crisis, the top topic? Michael and Jens deliver appetizers...

"We expect that the competitive pressure will increase even more due to the crisis," Michael Struck reacts soberly to the question. "And the security requirements specific to the crisis favour the 'digital contacts' option from the guest's point of view". For Jens Gmiat, too, safety and security are becoming much more important "than ever before – especially in the area of corporate travel," he adds. And just like the guests, his own employees will also prefer digital touchpoints.

  Struck Michael
  Michael Struck: Digital
contacts provide security.

/ Photo: Ruby Hotels

Ruby and Zoku are among the progressive and experimental young brand groups. For this reason, Ruby Hotels will, for example, integrate their guests' personal mobile devices even more strongly in the future via a progressive web app, the mobile key is to become standard and communication via guest messaging systems simpler. Zoku is even working on a solution for all those guests who simply stand at the reception desk without pre-check-in and mobile key: An app should help them to check in without having to contact employees.

Young products, more homogeneity

With such smart ideas and fast implementation, the young brand groups immediately stand out clearly from the established large chains, which first have to get rid of their old PMS that have grown over decades. The young also serve fewer brands or even just one brand, "which makes us more effective in taking advantage of the opportunities offered by digitalization," explains Michael Struck.

Gmiat Jens   
Jens Gmiat: Apps allow
smart solutions in everyday
/ Photo: Zoku


Fewer brands is more: Jens Gmiat also sees it that way. "And digital per se is often the core of the concept or brand," he adds. In contrast to large chains, he says, this allows a more uniform and homogeneous approach. Again, because fewer systems or apps is more.

Experience the two young managers at the
HITT on Tuesday, 23 June, from 11.15 a.m.
- and ask your personal questions.

The two will take the lead in the discussion about
"The new norms of customer experience and the implications for future hotel operating models. How will the hotel concepts and service delivery of smaller brands differentiate themselves from the multi brand hotel groups?"

What you can expect:

♣ an event in English language
♣ selected impulse generators from the hotel & non-hotel industry
♣ in-depth content
♣ coordinated contents
♣ consecutive lectures
♣ top contacts

The HITT is virtual, but the content and HospitalityInside's quality standards have not changed. We look forward to experiencing and shaping these important topics for the future with you in the new format.

Join us, become part of the HITT community and stay tuned!

The complete programme, prices and registration at

Thank you very much to the sponsors of HITT 2020:

HITT Sponsores 2020 Logo bar


Continuative Links:

To print this article you have to be registered and logged in for newsletter, visitor or subscription.


Apply filters
Article Details
HITT 2023 - Register now!