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Expo Real hotel conference: Suffering and learning

Expo Real Planning Partnerships Forum
Talk rounds 2019 in the Planning & Partnerships Forum: Such images are gone this year. However, the need for information exchange remains high. / Photo: Messe München

Munich (October 9, 2020). Corona has also shrunk the size of Europe's largest real estate and investment fair and converted it into a hybrid model. The previous six rounds of discussions at the hotel conference have been reduced to four. Nevertheless, on Wednesday there is still enough room left to discuss the most important "hot topics" of 2020: the operator black box, rents/leases and insolvency/third party use. In the end, a futurologist will give courage. Another panel on Thursday will focus on the current degree of digitalisation in hotels. The programme in detail.

Between suffering and learning, old and new structures: the umbrella theme of the "Hospitality Industry Dialogue" (HID) can only roughly indicate how emotions and discussions are currently running high in the industry. That is why this year only hoteliers, real estate experts and lawyers with experience of crises have the floor. It is all about factual exchange, not about new development or transaction superlatives.

The HID will take place on Wednesday, 14 October, between 12.00 and 16.00 p.m. live at the ICM Munich (entrance right next to the west entrance of the trade fair), in the Planning & Partnerships Forum / Hall 1. Some participants will be connected digitally.

The panel about digital innovation will take place on Thursday, 15 October, in the Real Estate Innovation Forum. Two hoteliers, one digital and one technology expert will describe the current status and challenges of digitalisation in everyday hotel life and in dialogue with real estate owners.

THE PROGRAMME of the Hospitality Industry Dialogue

Wednesday, October 14, 2020
ICM, Planning & Partnerships Forum / Room 1

12.00-12.50 h Question the operators - the big Black Box after Covid-19.
Which business models and locations will survive in the hotel industry? Which criteria make efficient operators more transparent, what is the value of previous data?

Martin Schaffer, Partner, MRP Consult
Andrea Agrusow, COO Central Europe, AccorInvest
Gesa Rohwedder, Head of Hospitality, Drees & Sommer
Klaus Kluth, Managing Director, Bierwirth & Kluth Hotel Management
Ruslan Husry, CEO, HR Group

The panel.

13.00-13.50 h The rent drama: the crucial test between owners and operators.
Loss of revenues overnight and up to 90 percent: Covid-19 hits both parties very hard. New revenue is slow to come in, incalculable. The high fixed costs from rents/leases remain. What solution(s) can there actually be?

Martina Fidlschuster, Geschäftsführerin, Hotour Hotel Consulting
Doris Pittlinger, Managing Director, Invesco Real Estate
Dirk Iserlohe, Chairman of the Board, Honestis AG / Dorint Hotels & Resorts

The panel.

14.00-14.50 h Between evaluation and utilisation. Or is insolvency the preferred option?
What will happen to hotels that are no longer needed? And hotel groups with weak credit ratings? This topic is hot in mid-October. Is the wave of insolvencies coming or not? And how high will the discounts in the evaluation of real estate be? Top-class experts and crisis-experienced hospitality experts discuss.

Prof. Dr. Werner Pauen, Professor für Immobilien-Wirtschaft ISM München & Sachverständiger
Dr. Matthias Hofmann, Partner, Sozietät Pohlmann Hofmann Insolvenzverwalter Rechtsanwälte
Reiner Nittka, CEO, GBI AG
Arno Schwalie, CEO, Korian

The panel.

15.00-15.50 h Post-pandemic travel: A look into the future.
Tourism is in a state of upheaval, also due to Covid. Numerous segments (e.g. business tourism) are being reconfigured. Travel will become smarter (the experience, of course, will always remain analogue), the customer's journey will be controlled by AI and digital processes. Corona is reshaping our relationship to proximity and distance - and with it, access to services. The touristic experience economy is undergoing a transformation, with different travel motives. New formats and cooperations are emerging, tourism is losing its role as a solitaire.

Key Note:
Andreas Reiter, Founder & Owner, ZTB Zukunftsbüro future research and consulting company

The panel.

Donnerstag, 15. Oktober 2020
Real Estate Innovation Forum, Saal 4

15.00-15.50 Uhr Hotel real estate: Covid-19, the driver of innovation
Major hotel chains have long offered their guests the option of checking-in online. Since the onset of the coronavirus pandemic, what started as an added convenience has become almost ubiquitous: contactless check-in gives guests peace of mind and an added sense of security. The pandemic has become a major driver of digitalization in guest services and personnel planning, as well as in the construction and repurposing of hotel properties. More than ever, all eyes in the industry are on efficient space utilization, digital building modeling and process optimization as owners and operators reassess the efficiency and effectiveness of their business models.

Maria Pütz-Willems, Chefredakteurin,
Florian Montag, CEO & Founder, Hotelhero
Juan A. Sanmiguel, Managing Director, Hotelbird
Michael Struck, CEO & Founder, Ruby Hotels
Kai Gehrmann, Vice President, Deutsche Hospitality

The panel.



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