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Content Syndication Program 2 engl

Green Finance & Social, Hard & Sensitive Drivers

HITT programme complete! Last applications open for Think Tank 2022

Group of young people

Employees are the core of every hotel - and an important part of ESG, just like sustainable financing, real estate, suppliers and franchise models. HITT 2022 brings together many facets.
/ Photo: adobe stock DisobeyArt 

Berlin (June 3, 2022). The 5th HospitalityInside Think Tank (HITT) on 27/28 June 2022 is just as "purpose-driven" as the young people who already choose their employers according to value criteria today. Or like the investors who want to add value to their real estate in the future. Our values aim to provide honest, factual and high-calibre information on the sustainability issues of our time. Come aboard in Berlin to exchange knowledge with colleagues and experts on a solar-powered event ship. Today we introduce you to the latest top impulse providers - including Wyndham, Hyatt and the Association of Pfandbrief Banks.

The names of the impulse providers for the discussion rounds during the Think Tank seem motley, but in the end everyone and everything fits together. Each round is scheduled for two hours and moves very quickly from a competent impulse (entrée) into the group discussion. This worked in our limited circle with off-the-record character from the first time.

  Kullig Sascha
 

As a member of the Association of
Pfandbrief Banks, Sascha Kullig has
a good overview of the movements
in the market. / Photo: vdp

Value enhancement
from a financial perspective

In the future, there will no longer be hotels without sustainability certification - neither for new buildings nor for existing properties. The uncertainty about what the EU taxonomy will bring in terms of requirements is great everywhere. Even Sascha Kullig, member of the Executive Board and coordinator of Sustainable Finance at the Association of German Pfandbrief Banks (vdp), can confirm this. But this much is already clear: in the end, credit institutions will need data just as much as investors/owners and hotel operators. Data that describe the condition of the property as well as the performance level of the business. Those who operate sustainably get better financing.

Many plans, drafts and even initial decisions still have the character of a crystal ball. Meanwhile, a term is doing the rounds in the investment world: risk! How much risk does the sustainably interested investor have to take? When will he make money, when must he dare to exit?

These are just a few key words that Sascha Kullig, as the voice of the Pfandbriefbank world, can ante up. Ross Petar, Head of EMEA Hotel Valuation Advisory at JLL London, continues his thoughts. He thinks out loud about the achievable increase in value of a sustainable (hotel) property and puts himself in the shoes of different types of investors (we already reported on him and his HITT appearance in March 2022).

Impulse generators are:
Sascha Kullig, Member of the Executive Board and Coordinator of Sustainable Finance at the Association of German Pfandbrief Banks (vdp)
Ross Petar, Head of EMEA Hotel Valuation Advisory at JLL London

Join us to discuss the new developments in the world of finance and hotel real estate under the title "Sustainable Finance & New Ways to ROI. Where's the hoteliers' access to monetary resources?"

  Katrin Melle
 

Katrin Melle, Hyatt: The most
sustainable 
in a hotel are valued
employees. 
/ Photo: private

Emplyees: The social form
of value enhancement

However, every hotel property only increases in value through the appreciation of the hotel employees. Hotels without employees do not generate turnover, the building remains empty, attractiveness and value decline. This will not change even in sustainably built hotels. By now, everyone knows: the employee market is empty. Corona has outed the weaknesses of the industry (poor pay, little appreciation, etc.) The trend reversal must now already be a turnaround: And the opportunity lies in the "S", the "social" aspect of ESG goals.

A mega topic on which three practitioners report from the hotel world at HITT and seek exchange with the HITT guests.

Impulse generators are: 
Katrin Melle, Regional Vice President Diversity, Equity, Inclusion & Talent EAME and South West Asia, Hyatt International
Carmen Castillo Lopez, Head of People, Upday
Garry Levin, Founder & CEO, LHC International Recruitment Consulting

Katrin Melle now looks after the talent management of over 120 hotels in 30 countries in her region and is thus confronted with all the current needs - from talent search and support to workplace conditions, fair pay and equality. Through "she interviews" in her own blog "konnexionen", she herself specifically promotes women on their way to the management floors.

Castillo Lopez Carmen  
Carmen Castillo Lopez:
Tech tools can also be
also be used in HR.
/ Photo: private

 

"In a hotel, employees keep everything going," she clarifies in the preliminary talk on this red-hot HITT topic. Their skills control success - sustainably! That is why the industry has to act more flexibly and respond to the individual life frame of an employee. The experienced employee manager allows a look into her - global - wealth of experience.

The Spaniard Carmen Castillo Lopez worked as HR Manager for a finance and hospitality company (numa) and knows how challenging the acquisition of employees alone is today - also from the point of view of the employers, who are themselves under high cost pressure (among other things, also currently due to the strong wage increases). But she also learned how to use technology tools and AI in HR management in a meaningful way. "HR is also scalable," she says.

  Levin Garry
  Garry Levin: All stakeholders
need to get 
get involved!
/ Photo: LHC Int.

To what extent the challenges in the hospitality industry overlap or differ with those in other industries is something Garry Levin can describe. His recruitment company, LHC, has been brokering across industries for years. "A number of companies have included ESG as a sincere goal in their strategy paper, but for most, dealing with the area of 'social' is just the sober means to an end," he has observed.

That is why, for example, he would like to see more commitment from investors, especially large institutional funds, on the topic of employees - in conjunction with the operator. Because the pressure from outside, from the consumer world, will continue to increase: GenY and GenZ know exactly where they want to work - namely where they are valued.

The title of this HITT discussion covers a mega topic; the three impulse generators and HR experts will break it down to today and to future solutions.

Join the discussion on "Social, the 'S' in ESG. The importance of social sustainability for corporate structures. Talk labour mobility, search for talent, working conditions, fair compensations and equality."

 

Halanen Philip  
Phil Halanen, Wyndham: 90% of the
franchisees go along with ESG.
/ Photo: All Photography Filskifoto

 

The value chain in the background:
franchise and supply chain

Today, hotel groups are expanding very strongly through franchises. Philip Halanen, Head of Sourcing & Sustainability EMEA at the world's largest franchisor, Wyndham Hotels and Resorts, will explain how this business model challenges the implementation of ESG goals. How do you convince nearly 8,000 tenants and franchisees to implement sustainable goals in every hotel? Through its logo on the hotel roof, Wyndham makes a brand promise, especially to travellers/guests, also in terms of sustainability - but how does the franchisor control this?

And this brings us to another definition of values, which are also lived differently in each culture. Phil Halanen knows from the hotels in his region: 90% are on Wyndham's "sustainable journey"; the chain started this journey in February 2021.

Halanen also provides further insights into the value chain, the supply chain. How do you ensure that the products you buy are produced and transported sustainably? And above all: where does the responsibility of a franchisor or an operator end in this supply chain?

By the way, travellers (guests) already expect full transparency from the hotels on the website, down to the depths of the supply chain. Especially the younger ones want to know what the respective hotel is doing in terms of sustainability before booking. In facts, figures and stories. Or they book somewhere else.

That's why Philip Halanen is appearing in this session with Crispian Tarrant, CEO of the international research company BVA-BDRC.

Impulse generators are: 
Philip Halanen, Head of Sourcing & Sustainability EMEA, Wyndham Hotels and Resorts
Crispian Tarrant, CEO of the international consumer research company BVA-BDRC (we already introduced Cris here in April.) 

 

 Join in and register.
The other impulse generators will also bring a lot of know-how with them
and look forward to exchanging ideas with you!

 

The HospitalityInside Think Tank 2022 will once again go into depth and offer space for your own questions and direct dialogue with top-class colleagues and experts from the hotel industry as well as from other sectors!

Here's a brief overview of the programme. Everything revolves around

 the great upheaval in the hospitality world (Sustainable Hospitality Alliance)
 the view of banks and real estate experts on financing and increasing the value of sustainable hotel real estate (Association of German Pfandbrief Banks and JLL Hotel Valuation Advisory)
 finding and managing demand from "green" consumers via operator websites (BVA-BDRC research institute)
 implementing ESG goals in the supply chain and franchise (Wyndham Hotels)
 CO2-reducing architecture and construction (Buro Happold and Snøhetta, two global architecture and design firms)
 the "S" in ESG, the changes around working environments, employee acquisition and retention (Hyatt, Update, LHC Recruitment)

     

HITT 2022: "Embrace ESG for people, planet and prosperity."

When and where? On Monday/Tuesday, 27/28 June 2022 in Berlin City, Alt Moabit 91, on the ship.

Why join? 
HITT is an unconventional, English-speaking networking event
on a solar-powered ship. 
Casual, but with high-calibre experts from inside and outside the industry. 
Limited in number, not in quality. 
Inspiring deep thoughts instead of PR talk. 
Personal, direct, interactive and off-the-record.

Register. For participation please use our registration form: https://hitt.world/#registration 
On this page you will also find prices and conditions. Subscribers, former HITT participants and Early Birds receive a discount of between 50 and 250 euros. The regular ticket costs 1,150 euros.

Details on www.hitt.worldCheck the Think Tank website for permanent updates on the program.
Under Programme" and "News" you also find links, photos/videos and reports on previous years' think tanks.

News? You can read regular announcements on Fridays in the hospitalityInside.com newsletter. Simply register here and stay tuned about the HITT as well as the entire industry!

Partner? Would you like to accompany us as a sponsor and partner? Then we look forward to your call at +49 821 885 880 20 or your mail to michael(at)hospitalityInside.com.

 

HospitalityInside welcomes the sponsors of HITT 2022.
Thank you very much for your support! 
 

2022 HITT Sponsors

 

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