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Happy Birthday, hospitalityInside!

  Our mentor since the hour of birth: Georg Rafael.

Augsburg (March 5, 2010). On March 11, 2005, right on schedule for ITB, we pushed the button and, the online magazine for international hotel management, was born. The newly programmed system experienced some problems with the initial log-ins and the industry was very sceptical: How was this concept supposed to work – online only, in two languages, specialised in management background subjects, and even free of advertisements? Only very few people believed in hospitalityInside, but today, we have hundreds of top readers in 20 countries and they take us seriously; among others, as we are free of advertisements, we can make use of our journalistic freedom to provide good, comprehensive and user oriented reports. A review.

Competition runs high not only in the German hotel market but also among media. In the first year, we had only a few subscriptions; not until the second year was the new medium able to draw more attention. In uncountable talks we repeatedly explained (liked to explain) why our "information in the internet" was not for free and why the price equivalent to 7 euros for one issue was necessary and fair. Today, the discussions about the price are history, also because we provide transparency and consequently adhere to our conditions, which have remained unchanged since 2005.

Today, we know: The principle decision we took five years ago was the right one. We have learnt from our mistakes, and due to discussions with our subscribers and market participants, we have added many new and useful issues.

Maria Puetz-Willems, Editor in Chief.  

Admittedly, the first two years were very difficult. And last year's economic crisis did not leave us unscathed either. Which is why we are all the more happy about the loyalty and solidarity most of our subscribers have shown us in the last few years.

The model: simply quality journalism

Our "model" is simple: We provide independent high-quality journalism. Every week, in all good conscience, we provide researched information from Continental Europe and beyond; in our up-to-date articles we give as much additional information as possible in the given time, and we compile up-to-date background reports on trend issues such and financing, strategies, technology and many other topics - including opinions of top executives and international experts. Our readers always obtain first-hand information. And if there are very urgent subjects, our well-established "breaking news" will reveal them - some readers even sent comments via e-mail from their vacation on the beach concerning our breaking news...

  Michael Willems, Managing Director.

We are only doing our job, "our trade" - just as I learned it myself in small German editorial offices nearly 30 years ago. With this in mind, our editorial team goes about its work. The core of our team comprises ten to 15 journalists and experts from eight countries. In our small office in Augsburg, five people are responsible for management, marketing, subscription services, EDP and editing. Our professional translators assist us in London and Hamburg. We are very proud of the reliability, great motivation and pleasure our team members and colleagues have in doing their work.

New activities: media partnerships, conferences, networking events

Today, we are also very proud that our subscribers' list reads like a small "Who’s who" of the industry. The magazine was and is the backbone of the publishing house; however, our activities have become more than just the weekly issues of

Claudia Meggle, in charge of subscriptions.  

In 2006, one year after the launch of the online magazine, we agreed on our first media partnership with Cornell University/School of Hotel Administration in the US - an early "accolade" for such a young medium. In the meantime, this cooperation has developed into a wonderful border-crossing network; we exchange content and experiences online as well as offline.

Communicating demanding content also sounded reasonable to Germans ears: Therefore, in 2006 as well, we launched the first ITB Hotel Conference "ITB Hospitality Day". The name's similarity concerning medium and conference has been a nice coincidence. Next Thursday, we are looking forward to welcoming many well-known hospitality and tourism experts on stage for the fifth time! Each year, we were able to attract more than 1,100 trade fair visitors to the conference rooms.

The cooperation with Messe Berlin and the fact that we are able to hold direct discussions with industry insiders directly is very exciting. Therefore, in 2008, it did not take long to accept the offer of Messe Munich to take over the conceptual programme of the hotel conference "Hospitality Industry Dialogue" at the commercial real-estate fair. Last year, 1,000 investment and hospitality experts listened to the topics as well!

  Carmela Casa, assistant to the managing director.

This cooperation has developed a very special dynamic: In 2009, Expo Real and hospitalityInside invited 150 VIP guests to the networking evening event "Bricks & Brains" for the first time. For this year, we have already planned further activities besides the conference and the Bricks & Brains network – you will be pleasantly surprised.

After our impressive readers' tour to Dubai in 2008, we are arranging the first readers' tour in Germany and Switzerland based on the subject of medical wellness together with our partners this year. Moreover, there will be a workshop for health real estate, and we would like to invite guests to "hotel tours" as well.

Online and offline: The strategy remains transparent

Our strategy in these activities is as clear as our journalistic philosophy: Online and offline, we would like to connect decision makers from the hotel industry, banks, investment sector, project development, architecture and design, consultancies and many other industries, which are important for the hotel industry, as well as all other people, which hold responsibility.

Christine Tassinger, assistant to the editor in chief.  

The online magazine is only the medium; however, common information connects and enables a direct communication. The two languages provided (German-English) enable an international exchange. We are looking forward to welcoming you at one or several of our events.

Of course, we have many plans – and most of them require a lot of patience as we would like to realise them much faster. Nevertheless, please do not hesitate to discuss new ideas and projects with us.

We would like to thank all our subscribers, partners, investors and team members for their trust in hospitalityInside, for their loyalty and support during the last five years!

We are looking forward to creating another piece of future for the hotel industry and the media world with you.

Yours, Maria Puetz-Willems & Michael Willems

Editorship and Management hospitalityInside



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EXPO Real 2021 World of Hospitality