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How are creative hotel concepts calculated?

Symposium "Efficient use of Space" on 19 March in Munich - With hotel visits

Ruby Lilly Hotel Bar
The symposium will take its participants to three different efficently-planned hotels in Munich, e.g. the Ruby Lilli. / photo: Ruby Hotels & Resorts

Munich (January 12, 2018). Hotel rooms in Germany are becoming increasingly smaller and more efficient, without having to relinquish their stylish design standards. Budget hotels have proved that the same amount or even more money can be made from rooms of just 15-19 sq.m. in size, compared to the 22-24 sq.m. rooms of the large 4-star hotels. The secret is to be found in their clever design. Learn more from the major names of the sector – from experts from GBI AG, Invesco Real Estate, Motel One, Ruby Hotels and a2 architecture. On Monday 19 March 2018, hotelbau and will hold a one-day symposium on "Efficient use of space in hotel planning and operation" at the Hotel Sofitel Bayerpost Munich. The day is rounded off with the visit of three hotels in Munich.

Motel One founder Dieter Mueller is known in the industry as a master of the Excel table. From the very first day, he calculated the efficiency of his budget hotels – in order to convince his finance and investment partners with these figures. Insiders know: Many projects fail because the building can't house a sufficient number of rooms and/or public spaces are designed much too generously.

  Massabni Oliver
  Oliver Massabni:
His speciality
are small layouts.

Cost pressures on investors, project developers and operators are getting greater by the day: In the popular German market, there are ever fewer land parcels and the few which are available are increasingly compact.

The symposium organised by hotelbau and entitled "Efficient use of space in hotel planning and operation" to be held on 19 March in the Hotel Sofitel Bayerpost Munich therefore makes the expertise of established professionals available to participants. All experts present look back on long-term experience in the creation and implementation of cost-conscious hotel projects. The speakers are

• Reiner Nittka, Board Speaker of the project developer GBI
• Hans-Peter Hermann, Director Asset Management Hotels of the Investment Company Invesco Real Estate
• Stefan Lenze, Head of Development of the Budget Design Group Motel One
• Michael Struck, CEO of the Lean Luxury hotel group Ruby Hotels
• Oliver Massabni, Hotel Architect and Managing Director of a2 architecture

Exciting hotel visits

The symposium is rounded off by an evening programme which consists of guided viewings of the Cocoon Hotel Munich Central Station, the 25hours Hotel the Royal Bavarian as well as the Ruby Lilly Munich, in which the event finds its climax in an inspiring get-together.

Lenze Stefan  
Stefan Lenze:
Lifestyle also
works for
small spaces.


The detailed programme with information on
the speakers and the online registration formula
can be found at

The symposium itself begins at 10:30 a.m. and will be held in German.

The participation fee stands at EUR 340 plus a EUR 90 charge for the evening event. Subscribers to hotelbau, and members of the working group (Arbeitskreis) Hotelimmobilien pay EUR 290 plus the EUR 90 for the evening event. Students pay EUR 170 plus the charge for the evening programme: EUR 90 (all prices are plus 19% VAT). Each participant will receive a 10% discount on joint registration.

Further information can be obtained from Michaela Feigel, Event Management hotelbau, Tel: +49 8233 381-517, eMail


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