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In search of sentiment – live and online

4th "hospitalityInside Investment BAROMETER" supported by Union Investment

Barometer Logo Spring 2015  

Augsburg/Hamburg (February 27, 2015). Your opinion is important! hospitalityInside and Union Investment are inviting hotel experts to participate in their spring survey: it will only take two minutes and a few clicks to tell us your opinion on how the hotel real estate market can develop further... The hotel market is booming. Therefore, the 4th "Investment Barometer" is asking about yields, amongst other things. All those who participate live at stand 109 in hall 9 at the ITB 2015 or online at will receive all results.

Tourism is booming: according to UNWTO, the number of overnight stays was 1.138 billion last year! And the outlook is still bright... This also leads to an increasing demand for (new) hotels. Therefore, hotel investors are looking for profitable hotel markets and expansion-keen hotel groups. and Union Investment are jointly tracing this sentiment. The hotel trade magazine and Germany's leading investment company with a focus on hotels want to catch this sentiment in concrete terms...

The last and 3rd "Investment BAROMETER" at the turn of the year 2014/15 showed clearly: investors, owners, and project developers, amongst others, saw the current offer as a positive effect for their own businesses and are even expecting stimulation in their pipelines in the next six months – which implies even more offers for new hotels.

Therefore, the new survey for the first half of 2015 poses specific follow-up questions:

In which direction are European hotel investment markets tending in the next 6-12 months or in the next 24-48 months respectively?

The demand on the hotel investment markets remains high. Which are your business investment strategies in response to this pricing pressure?

Log in! At the ITB stand or online – 5 questions with only a few clicks in multiple-choice mode...

The survey at ITB 2015 Berlin takes place at the joint stand "World of Hospitality" in Hall 9/Stand 109. There, you will find a specific survey terminal.

In order to participate in the online survey, please follow the link at

We are looking forward to your opinion!

All survey participants will obtain all details and analyses as a PDF document in a personal eMail later on. Parts of the survey results will be published in hospitalityInside's magazine. People interested in the survey will be able to find a summarizing graph under "Market Check" on the website.

The 2nd "Investment BAROMETER" confirmed the hotel real estate market's overall good sentiment in the first quarter of 2014. The respondents expressed the following: Currently, yield reflections are driving the investments in hotels, followed by diversification and security aspects.

In the first survey, which was related to the fourth quarter of 2013, the survey's participants professed that core properties are in very high demand. And, in specific terms, Aparthotels and Serviced Apartments were attested to have the largest potential to become an investment product. / map



People who travel also need a place to sleep! The hotel industry is a large pillar in the tourist business; its services have a great influence on the travellers' satisfaction with their holidays. Therefore, hotel operators are always competing with new concepts to win over more demanding customers. Currently, new, slim, and smart lifestyle hotels are flooding the market – all over the globe.

However, the chains are only "leaseholders", the hotel properties belong to third parties. Today, these might be affluent private individuals as well as funds or insurances, for example. A growing number of these investor types have become enthused with hotels in the meantime. They are able to conclude long-term agreements with one hotel operator, for example; this means, they communicate with only one "leaseholder" for 15 to 20 years – which makes life much easier compared to residential properties or commercial properties, where leaseholders change far more frequently.

Now, investors, just like hotel operators, are intent upon being represented in growth markets or at promising locations. The property has to fit the hotel concept and vice versa. The better these two harmonise, the more successful the hotel. In order to achieve this, both parties have to make many small adjustments to the parameters as competition is great and the customers are demanding.

Therefore, hotel investors are posing the same questions as other investors do: how much will my yield be, in which hotel segment should I invest, which locations are stable, which countries and tourist regions will have enough potential for the next 20 years?

The answers to these questions are very exciting. / map




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