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Millions and billions for resorts

HOTCO Investment Conference Vienna explains most sophisticating trends

Ikos Odisia Corfu, Ouzo Restaurant, aerial
Large transactions like that of the Sani Ikos resorts prove the current interest of the capital giants. In the photo: Ikos Odisia on Corfu. / Photo: Ikos Resorts

Vienna (February 24, 2023). The European hotel industry has undergone significant transformation over the past decade, driven by changing consumer behaviour and economic factors. The HOTCO 2023 Hotel Investment Conference in Vienna on the 27-28 March 2023 will explore some of the most notable trends in the European hotel investment market, e.g., the resort market development.

Resorts have been thrust into the limelight recently, as European investors have pivoted their interest from large corporate hotels catering to mostly international corporate clients to resort locations that are easily accessible and attract a wide range of guest segments.

As the leisure market in Europe continues to grow, resort hotels have shown to be a stable investment, especially post-pandemic with increased travel demands. With most resorts in Europe still unbranded, there is a growing demand for investors to bring in a brand as value-add, as it makes securing funding easier.

Recent transactions, such as the following are all hallmarks of this trend:

> Sani Ikos Resorts, a luxury beach resort portfolio in Greece was acquired for 2.3 billion euros (840,000 euros/key) by GIC;
> The Cheval Blanc Randheli 216 million USD (4.8 million USD/villa) acquisition by Alpha Dhabi Holding;
> and Hyatt's purchase of Apple Leisure for 2.7 billion USD in 2021 expanded Hyatt's global brand presence in luxury leisure travel.

  HOTCO logo

A perfect couple: luxury and resorts

Among the resort transactions with a special focus in the Mediterranean area, the primary targets are well-established touristic markets (Spain and Italy), however new and less mature markets, such as Greece, Cyprus and Croatia gained more interest.

The ongoing globalization of the economy has also had a major impact on the European hotel market. As travel and trade continue to grow, so does the demand for hotel accommodations. This has led to increased investment in both new and existing hotels, as well as the redevelopment of historic buildings into boutique hotels.

Luxury brands such as Rosewood or Nobu Hotels have entered the CEE region in Vienna and Warsaw respectively, despite the hardship the industry had to witness due to the pandemic. The trend is further underlined by the luxury resort projects (resp. existing properties) scheduled to open (resp. to reflag) across Europe in 2023:

> The Son Bunyola Hotel - Mallorca (Sir Richard Branson's luxury collection)
> Mandarin Oriental Costa Navarino - Greece
> One & Only Aesthesis - Athens Riviera
> One & Only Kéa Island - Greece
> Nobu Hotel and Restaurant San Sebastián - Spain
> Six Senses Crans-Montana - Switzerland
> Rosewood Schloss Fuschl - Austria

The European hotel industry has undergone significant change over the past decade and continues to evolve. The HOTCO 2023 Hotel Investment Conference in Vienna provides an excellent opportunity for attendees to network with leading experts, hear from industry thought leaders and gain valuable insights into the latest trends and best practices in the European hotel industry. is media partner of the event.

Tickets can be booked via the website; there you will also find updates on the program. / kn




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