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Getting to know and understand a new world

The first readers' trip "hospitality inside Dubai" was a great success

Dubai Leserreise 2008 Logo

Augsburg/Dubai (May 23, 2008).  "hospitality inside Dubai": completed its first readers' trip at the beginning of May 2008. For us, it was an exciting undertaking accompanied by much and detailed organisation and a multitude of questions right to the very end: Would our demanding concept - to experience contents at a variety of locations - find the resonance among participants that we’d hoped for? Five readers from the fields of development, architecture, hotels and consultancy placed their trust in us and experienced Dubai from all perspectives: on foot, by ship, in a stretched limousine, by Jeep, by boat and per helicopter. Dubai allows such a compact and demanding programme to be implemented completely free of stress and the small but discerning group were able to enjoy the many talks with experts. invited insiders to (almost) every lunch and dinner in order to secure free and unfiltered exchange of information. We therefore provided each and every participant with the opportunity to gain his or her own comprehensive impression of Dubai - to experience this new world, to learn to understand and comprehend it. Read more about the details of this journey below. The trip will be repeated in 2009. The participants on our first trip intend to join hospitalityInside next year to a new destination - we're also working on that.

The most strenuous part of any journey is always the journey to and from the destination: After a comfortable flight with Emirates Airlines, we welcomed our "Dubai newcomers", who were a little tired but in good spirits. The 30 minute transfer to the hotel, The Harbour Hotel & Residence of Emirates Hotels & Resorts, gave a subtle pre-taste of the three-day programme ahead: The Harbour is situated at the very heart of the "huge building site" which is Dubai Marina. On the way to the hotel, the coach veered and swerved as it negotiated passed countless site huts, bricklayer’s temporary housing, mountains of steel and other construction materials before finally arriving and the marble entrance to the Harbour Hotel.

There, the 160 sq m suites, which were to be the home of the participants over the next four nights, awaited with their impressive views across Dubai’s magnificently lit skyline. In the coming weeks, we’ll present a stream of articles giving you an insight into today’s Dubai. Below you’ll find a summary of the tour programme; the corresponding articles will be linked so that you can follow your interests more exactly.

"hospitality inside Dubai" 2008 - The trip

Day 1 - Arrival

Day 2 - Motto: "Destination Dubai"
 - A symbol of extremes: A look behind the scenes of Ski Dubai.
 - Design in Dubai: world class architecture realised in the Four Seasons Golf Club
 - Introductory speech on Dubai with lunch in the Golf Club House.
 - Dubai’s old soul: Tour through Dubai’s old city at the Creek. 
 - Lifestyle in Dubai: "Fine Dining Cruise" on the Creek.

For more information, please, read also the article:
A magnet for Arabians - German Industry & Commerce Office: Europeans totally misjudge Dubai

Day 3 - Motto "Human Resources" & "Development" 
 - Learn for life: A visit to the Emirates Academy, Dubai’s hotel academy.
 - Presentation by the academy and the Tea Master Program by Ronnefeldt including 
 - Dubai’s landmark: tour of the Burj Al Arab with aperitif and lunch 200m above sea-
 - A bird’s eye view of Dubai: 45 minute helicopter trip over The World and the other
   Palms, over Jebel Ali, City, Creek and Burj Dubai.
 - Luxury on the way to casual dinner: With stretch limousine through Dubai, visit to
   the "architecture monument" Madinat and dinner at the sand beach before the Burj
   Al Arab.

For more information, please, read also the article:
Increasing pressure - Readers' trip "hospitality inside Dubai" also analysed human resources
Day 4 - "Development" & "Environment"
 - Speedboat tour around the "new world": Along the new coast line of The World, 
   The Palm Jumeirah and Dubai Marina.
 - Villa tour on The Palm Jumeirah.
 - Lunch at Harbour Hotel & Residence.
 - Environmental protection in Arabic: Visit to the Emirates Al Maha Desert Resort &
   Spa, visit to the desert resort and conservation area.
 - Dune tour by jeep and dinner in Bedouin tent in the desert.

For more information, please, read also the article:
A relaxed pair: luxury and ecology - "hospitality inside Dubai" readers' trip led participants to the desert

Day 5 - Departure


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