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4th ITB Asia in October reflects the dynamic growth of Asian markets


Singapore (July 29, 2011). Messe Berlin (Singapore), organiser of ITB Asia, ‘The Trade Show for the Asian Travel Market’, has announced that all available booth space for this year’s show has been completely sold-out months ahead of the event in October 2011. Many exhibitors have also taken advantage of a new two-year contract scheme to snap up 14% of the prime booth space in 2012. The show is expected to attract more than 6,600 visitors this year.

"Asia Pacific is the fastest growing travel market in the world and with close to 800 exhibiting companies from 60 countries participating, it is clear that ITB Asia is a must-attend event for companies looking to establish a strong presence here. The exceptional sales performance demonstrates the show’s growing importance,” said Nino Gruettke, Executive Director of ITB Asia.

Over a third of the exhibitors are first time exhibitors such as Guam Visitors Bureau, Wyndham Hotels and the Majestic Hotel Group. A notable new exhibitor is Hilton Worldwide. The group has not only taken up a prime exhibition spot, but is also ITB Asia’s first ever ‘Official Partner Hotel 2011’, hosting buyers and organising exclusive events during the show.

20% of returning exhibitors have also bolstered their presence at the show by increasing booth space, particularly those from National Tourism Organisations (NTOs). Returning exhibitor Korea NTO has expanded its floor space by nine-folds this year, and the booth sizes of the tourism ministries from Indonesia and Israel have also increased 40% and 60% respectively.

Around 10% of exhibitors who used to co-share a booth in the past have converted to taking independent stands. This demonstrates that participation in ITB Asia in past years has clearly reaped good return on investment.

Focus on associations and travel agents

ITB Asia 2011 will also be holding its 2nd "Association Day" on 20 October 2011, in conjunction with ITB Asia 2011. The Day 2011 will once again see the joint collaboration of the key industry leaders with international expertise such as Messe Berlin, ASAE: The Center for Association Leadership, Ace:Daytons Direct and Suntec Singapore. This initiative is also supported by International Congress and Convention Association (ICCA), the Singapore Exhibition and Convention Bureau (SECB) and the World PCO alliance.

  ITB Asia Business Talk
  ITB Asia becomes a more and more important
as a meeting point.

New at ITB Asia 2011 will be the regional travel agent conference. Its sole aim of the conference is to ensure that travel agents walk away from it with tangible learning points they can apply to their business. Experts from within and outside the industry will show them the way to compete in today''s marketplace.

TTG Travel Agent Conference is thus conceived as a practical "How To”, at a time when travel agents in Asia have enormous opportunities at their fingertips, thanks to huge markets such as South-east Asia, China and India; the rise of low-cost carriers; the rise of B2B travel hypermarts; the rise of new niches such as cruising and luxury travel; to name a few.

TTG Travel Agent Conference, with ITB Asia as partner, is a non-profit event and is open free to ITB Asia delegates and to TTG Asia readers. It will take place on October 21, 9am to 12pm. with a programme packed with practical lessons for travel agents to take home and apply to their businesses instantly.

An interesting speech for hoteliers will be the Keynote by Paul Brown, Hilton Worldwide''s President of Global Brands & Commercial Services, on Wednesday 19 October, 2011.

4th ITB Asia 2011

Held at Suntec Singapore from 19 to 21 October 2011, ITB Asia, in its fourth year is a unique international platform that brings together the travel and tourism industry. ITB Asia is also a partner event of TravelRave, a mega travel and tourism festival week organised by the Singapore Tourism Board to be held in Singapore in October 2011.

ITB Asia is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. For more details, click

Again, hospitalityInside is media partner of ITB Asia. / kn


Nov 5, 2010 Winning points with sensitivity - ITB Asia and Singapore Hotels highlight new challenges


Oct 29, 2010 Fast beats slow - 3rd ITB Asia: trade fair shows extremes and opportunities in the mega market


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