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The engines of tomorrow

3rd World Tourism Forum Lucerne on green, young generation & new marketing

Logo WTFL breit  

Lucerne (December 14, 2012). The 3rd "World Tourism Forum Lucerne" (WTFL) has declared itself: Between the 17th to the 19th of April, 2013, top-notch advisers and top representatives within the international hotel and tourism industries will meet in the Swiss Lucerne. They will converse under the motto "Tomorrow's Drivers: Green Growth, Talents and New Marketing". Up to 400 executives from throughout the world are expected as participants. is once again a media partner of this event.

36 personalities from within the industry have already promised their participation in panels and themed presentations. "By now, our list of speakers in the upcoming forum reads like a Who-is-Who of the international tourism industry. This fits with our internally established benchmark, the World Economic Forum Davos", Professor Martin Barth, General Manager of the World Tourism Forum Lucerne, proudly offers.

  Barth Martin
  Organiser Professor
Martin Barth.

Among other things, the participants will discuss the major global subjects: Global Shift, Green Growth and New Marketing Ideas as well as talent management within international tourism.

To underpin the internationality of the forum, it will be opened by Taleb Rifai, the Secretary General of the World Tourism Organization (UNWTO). Appearing as keynote speakers are Dr. Michael Frenzel, CEO of TUI AG and Chairman of the World Travel & Tourism Council (WTTC) as well as Professor Ian Goldin, Director Oxford Martin School. Additional prominent participants in the forum are Marthinus van Schalkwyk, Tourism Minister of South Africa as well as Reto Wittwer, President and CEO of Kempinski Hotels and Tom King, Senior Vice President British Airways.

Wittwer Reto grauer Anzug  
Passionate about
talents: Reto Wittwer.


UNWTO as a partner

Martin Barth was able to win the World Tourism Organization of the UN (UNWTO) as a new partner of the Lucerne forum; 155 countries and more than 400 members within the private tourism sector are a part of it. The agreement intends a cooperation for the support of the younger generation within the tourism industry. A similar partnership already exists with the International Air Transport Association (IATA).

The WTFL is the only tourism convention worldwide that also has the future generation of decision-makers in focus. Each of the participating top executives may invite their best junior staff member from their own company. The forum will receive additional weight with the initiation of the "Think Tank" where the designated subjects will be deepened. 20 top executives and young junior staff members, the so-called "movers & shapers" will be a part of it.

As of now, the detailed programme and the registration possibilities are available under The participation fee begins at 600 Swiss Francs (approx. 495 Euro) for half a day and until the end of December, one more early booker discount of 15 percent will be granted. / kn


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