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The hospitality industry at Expo Real 2021

The conference programme and the exhibitors in the hotel marketplace

Planning Partnerships Forum 2019 Zuhörer

Discussion at the Planning & Partnership Forum 2019. this year, coping with the pandemic will be a recurring theme here. / Photo: expo real

Munich (September 24, 2021). After the annoying cancellation of Expo Real last year - 36 hours before the start of the fair - there is now a positive new start, with more than 1,200 exhibitors and also a conference programme again, which, despite cutbacks, allows five panels for the hotel sector.

With the successful implementation of the first international automotive show in Munich, IAA Mobility and subject to corona precautions, politicians and trade fair management were at the beginning of September relieved to be able to give the green light for trade fairs in autumn of this year. Klaus Dittrich, Chairman and CEO of Messe München, was naturally delighted with the announcement from Bavarian politicians that a further lockdown was out of the question and that the company's own "protection and hygiene concept came through this particularly complex event with flying colours" (400,000 participants from 96 countries at the IAA Mobility).

This ultimately also gave and still gives Expo Real a tailwind. The safety of participants is thus also a top priority at Expo Real. Clever routing, good ventilation of the halls, social distancing rules, face masks and the VRT rules (Vaccinated, Recovered, Tested, with a test not older than 24 hours) are the prerequisites for the industry to come together again (details under this link).

The Hospitality market place

The Hospitality Marketplace will again be characterised by joint stands of the "World of Hospitality" by HospitalityInside with 15 co-exhibitors and that of PKF hotelexperts with 9 co-exhibitors. What is new is the relocation of most of the hotel exhibitors to Hall A1.

As in 2019, the World of Hospitality is spread over two stands; exhibiting in area A1.034 are: Premier Inn, GSH/Gorgeous Smiling Hotels, Lindner Hotels, Novum Hospitality and HospitalityInside. At stand A1.332, visitors will find Achat Hotels, Choice Hotels Europe, Drees & Sommer, Falkensteiner Hotels & Residences, Hotour Hotel Consulting, HR Group, Kempinski Hotels, Primestar Group and Select Hotel Advisory Service as well as the reception for all exhibitors at the World of Hospitality, which is also the contact point for logo partners Engel & Völkers Hotel Consulting and the Numa Group (formerly Cosi Group).

Details and contacts of the WoH co-exhibitors can be found most quickly under this link on the Marketplace of HospitalityInside, where we have again set up a landing page for the joint stand with a link to the company profiles of the exhibitors and trade fair partners.

Furthermore, the hotel groups IHG, B&B and Deutsche Hospitality will be operating their own stands in Hall A1, while Motel One will be located in Hall A2.

Hospitality conference with 5 panels

The "Hospitality Industry Dialogue" (HID) is once again an integral part of the Expo Real conference programme. It will take place in the Planning & Partnership Forum, which is also located in Hall A1, in the immediate vicinity of the hotel exhibitors.
The fair will therefore start immediately on Monday, 11 October, with the hotel themes. From 10 a.m.-3:30 p.m. all fair visitors are invited to be there in person on site. There will be no virtual version or recording of these panels.

The programme ON MONDAY, 11 October, in the Planning & Partnership Forum, Hall A1

  Bensimon Stephane

Guest from Paris: Stéphane
Bensimon from WoJo/Accor.
/ Photo: Accor

10.00-11.00 The crystal ball. What remains of the hotel DNA after the pandemic? Where is the journey going? Hoteliers and hotel experts on new hospitality facets.
Olivia Kaussen, Head of CBRE Hotels Germany and CEE
Dr. Jörg Frehse, Managing Partner, Munich Hotels Partner
Yannick Wagner, Vice President Development Northern Europe, Accor
Dr. Otmar Michaeler, CEO, Falkensteiner Hotels & Residences
Stéphane Bensimon, CEO, WoJo/Accor
Dimitri Chandogin, Co-Founder & President, Numa
Lukas Willhöft, Development Director, The Embassies
Dr. Peter Ebertz, Partner, Art-Invest Real Estate

11.30-12.30 Operators, Creditworthiness and Credibility. Which business models and locations are sustainable? What are the requirements?
Martin Schaffer, Partner, MRP Hotel Consult
Ruslan Husry, Investor & CEO, HR Group
Martina Maly-Gärtner, COO, UBM Development AG
Andreas Erben, CEO, Primestar Group
David Etmenan, CEO, Novum Hospitality Group

13.00-14.00 Hotel Real Estate in the Stress Test. Do owners make a lasting commitment to the industry? How do they adapt when state aids for operators run out? How do they help in the search for new concepts and in conversions? Moderator:
Martina Fidlschuster, Managing Director, Hotour Hotel Consulting
Filip Blodinger, CEO, Flemings Hotels
Roland Paar, Managing Partner, SoHospitality (Soravia)
Martin Schaller, Head Asset Management Hospitality, Union Investment Real Estate

14.30-15.30 Expansion, Innovation, Digitalisation and Sustainability. How do you square the circle in rapid change?
Maria Pütz-Willems, Editor-in-Chief,
Thomas Schlereth, Architect, Developer & Owner, Soulmade
Dr. Michael Hartung, Managing Director & Development Director, Premier Inn/Whitbread
Martin Kemmer, Managing Director, Place Value Hotelmanagement

The programme ON TUESDAY, 12 October, in the Real Estate Innovation Forum, Hall A2

On the second day of the fair there will be another hospitality panel, which will be broadcast online and recorded. All trade fair visitors, both virtual and physical, have access to it until 15 November with their trade fair login. This panel discussion will take place in the Real Estate Innovation Forum in Hall A2.

16.00-17.00 Uhr Asset class Hotel: Covid-19 turns innovative
Online check-in at the hotel, long implemented in many chains, has been one of the absolutely preferred processes since Covid-19: Contactless, it gives guests peace of mind. In the meantime, the pandemic is accelerating digitization on many levels at the same time: in guest support and personnel planning as well as in the construction or conversion of a property. More than ever, it's about space efficiency, digital calculation of building structures and optimized processes. Owners and operators must rethink framework conditions and efficiency
Maria Pütz-Willems, Editor-in-chief,
Florian Montag, Business Development Manager, apaleo
Michael Struck, CEO, Ruby Hotels
Juan A. Sanmiguel, CEO, Hotelbird

INSIGHTS into the HITT HospitalityInside Think Tank

Wes Paul HITT 2021  

Investment professional
Wes Paul 
likes to share
his insights 
with others. 
/ Photo: HI


ON TUESDAY, 12 October, Expo Real visitors can also get a taste of the HospitalityInside Think Tank (HITT), which just took place in Munich and virtually on 13-14 September. For almost two days, top-class experts, investors, hoteliers and specialised consultants discussed the role of
The Decade of Action: How Sustainability leads the agenda, how Digitalisation enables it.

From 9:45 to 10:55am, our key note Wes Paul will speak via video to the Expo Real guests. The founder of Gemin-i Analytics, London is an international-class investment professional who spent half his life with JP Morgan, now invests in technology himself, and is one of the big drivers of change around climate change. He relentlessly addresses the major economic, political, environmental and technological mistakes and dangers currently plaguing the world - and the impact they are having on the hospitality industry.
Please set aside an hour for this fascinating and entertaining speech! The code of your fair ticket will then allow you access to the fair.

Expo Real is Europe's largest trade fair for real estate and investment and covers the various segments of the real estate industry - office, retail, hotel, logistics and residential - as well as the entire real estate life cycle, from project development and investment to financing, marketing and operation. There is also focus on digitalisation and related innovations.

The last EXPO REAL 2019 was attended by 46,747 participants from 76 countries and 2,189 exhibitors from 45 countries in Munich. / map


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