After the Expo Real: The leap from the low
Dear Insider,
What did you think of the atmosphere at Expo Real? We found no clear mood! Our editorial team – four women working flat out – can only draw conclusions today from the many conversations they had. The hospitality area in Hall A1 was very well attended on the two main days, Monday and Tuesday; everyone was keen to hear each other’s views. The hospitality industry did not complain; it was self-critical, honest and keen to foster greater cooperation both amongst itself and with its stakeholders.
Nevertheless, it sat there, terrified, like a rabbit caught in the headlights – "the Indians", PRISM. It's no wonder, given the rapid and harsh redundancies over the last few months. The culture clash intensified yet further when a Prism manager introduced himself to a German operator at the trade fair and, in his second sentence, asked, "Can we buy you?"
First there was the Revo shock earlier this year, and now the market is undergoing rapid change driven by new, international operators. Prism's founder and CEO, Ritesh Agarwal, sought to build trust during the conference panel and, due to time constraints, outlined only parts of the strategy. Seated next to him were the Dutch white-label operator Odyssey – which had recently undergone a thorough restructuring and was a "new entrant" to the market – as well as the two franchisors, Wyndham and Accor. Everyone wants solid business relationships. ... More
Magazine
Following a strong first half of the year, hotel sellers in Germany had hoped for an equally strong autumn, but the reality turned out differently. The fact that deals are not going through is hardly down to a lack of buyer interest.
Expo Real 2026
Content Partner
New source markets, international travel trends, and concrete opportunities for the hotel industry: At QR Redebedarf 2026 on 22 October in Frankfurt, experts from politics, market research, hotel operations, and distribution will discuss how demand is changing and what this means for hotels.
News Mix overview
Marketplace
A new alliance within the travel and aviation sectors is calling for an EU framework for secure and seamless biometric travel. The "Digital Omnibus" is intended to simplify the European regulatory framework for digital technologies.
Faced with staff shortages, rising costs and increasing bureaucracy, the hospitality sector is under considerable pressure. A new study shows how to ease the burden on businesses: it revealed significant potential for digitalisation and automation of processes in hotel operations.
Following a pilot phase lasting several months, the Accor hotel group is rolling out its dialogue-based travel assistant, ALL Concierge, globally. The application covers the entire customer journey and is designed to support internal processes as well as guest services.
With an optional, scalable design concept for the Home2 Suites brand, Hilton is responding to rising operating costs and evolving market demands. The focus centres on all-electric systems, renewable energy, and high energy efficiency.
Please spare a moment!
Four quick questions about how you’re feeling and two questions that many people have been asking themselves today!
EXPO REAL 2026
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