Relief yes, transformation postponed
Two days ago, the German federal government presented a national tourism strategy – it reads like a document that wants to do everything right and, for that very reason, leaves the crucial questions unanswered.

Dear Insider,
The logic of Revo Hospitality in the last press release two weeks ago was not quite clear to me: The original 125 insolvencies under self-administration suddenly jumped to 175. Our inquiry was answered properly.
At the same time, I asked the Berlin insolvency law firm Anchor - which has no hospitality clients - whether the (Revo) procedure, which now involves five experts (lawyers), is justified and whether the measures are proportionate. Real estate expert Nicole Riedemann has shed light on a number of points.
And I can offer you even more transparency today: We have an up-to-date list of about 150 Revo companies affected, which we are publishing today. In addition, Wyndham made its first public statement about the Revo insolvency as part of its 2025 balance sheet presentation. The world's largest franchisor has invested $160 million in Revo. Was that all key money?
The world keeps turning, dear readers. This is how "a little Italian" gets started: the 15-year-old AG Group. The Group pushed its way through Covid on its own steam, now it wants to grow via white label and attract well-known global luxury lifestyle brands (Accor, Hyatt) to the country. And the majority of its guests are already international... More
Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.
Madaster, the building materials register for Germany, has launched a major crowdfunding campaign and is inviting companies to contribute financially to strengthen sustainability in the industry.
At the beginning of February, the think tank Zukunft der Gastwelt (DZG) established the task force "Digitalisation & Artificial Intelligence". The aim is to accelerate the digital transformation of the hospitality industry and to provide practical support to small and medium-sized businesses.
By 2050, we will see around 3.5 billion trips. The proportion of travellers in the global population could then grow from 50 to 70 per cent. The outlook for tourism is brighter than ever, says Google. But the rules of the game have changed.
The US further tightens its entry rules for tourists. Those wishing to spend their holidays there will probably have to disclose more information about their lives, including their social media activities.