Dear Insider,
This scorching summer has the potential to cause a major upheaval in the hotel industry. We are therefore kicking off today’s edition with a rather unusual call into the woods: "RevPAR is falling!" Dirk Iserlohe could only shake his head when he heard that hotels on the Baltic Sea were cutting their prices. Rates and RevPAR shouldn’t be going down – they should be going up!! By €20 to €30! The Executive Board of Honestis AG (Dorint Hotels) is speaking plainly, because it is intolerable that the price war is hindering quality and value creation.
The industry is facing massive change. The German hotel market is under pressure – partly due to the Revo Hospitality insolvency and the lack of transparency surrounding it. Owners are learning the name of their new operator from the press, whilst interested bidders are complaining about a chaotic data room and “communication bans” between the owners and the bidders. A confidential document shows us how insolvency lawyers can put pressure on landlords.
In general, we are seeing how individual operators in various countries are transforming themselves into European platforms (just as Ruslan Husry had planned). Operators bear the full operational and financial risk, whilst franchisors receive remuneration. The balance isn’t quite right anymore. Business models must be resilient. ... More
The Maldivian Atmosphere Group celebrates its entry into Italy with the opening of a boutique resort in Piedmont and big with ambitious plans for the roll-out of its Heritage brand across Europe.
New figures show that the world’s top 50 hotel brands grew by 21% to USD69.8 billion. For the 11th year in a row, Hilton tops the list of the most valuable hotel brands. Taj Hotels stands out as a "Brand to Watch", whilst Booking.com is also featured in the ranking.
How do you build customer loyalty to your brand in an age of non-commitment and AI? FTMG is now rolling out a new loyalty programme designed to replace the Spirit Club and the Direct Booking Club. The new concept: bespoke benefits rather than simply collecting points.
A study examined the visibility of hotels in AI searches. Among other things, it found that chain hotels are recommended three times more often than independently run establishments.
As part of the long-term modernisation of the Berlin Exhibition Grounds, ITB Berlin (16 – 18 March 2027) is adapting its hall layout. These changes are being implemented in parallel with the construction of dock9, the new multi-purpose convention and event venue, on the site of the former Hall 9.
Photos from the HITT Think Tank in Brussels
For many hotel guests, smartphones, tablets and laptops are an essential part of their travel kit. It is therefore important to have easily accessible sockets that cater for different power requirements whilst being intuitive to use. With the PD 60 USB charger and SCHUKO® sockets featuring an integrated USB-C port, JUNG combines convenient charging with a consistent design for the electrical installation.
The German hotel market is undergoing profound change. Whilst traditional business travel segments are suffering because of economic developments, new opportunities are simultaneously emerging in international source markets.
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