Relief yes, transformation postponed
Two days ago, the German federal government presented a national tourism strategy – it reads like a document that wants to do everything right and, for that very reason, leaves the crucial questions unanswered.
Dangerous AI heat. And rosy times until 2050.
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The first big success of the young partners IHG and Ruby was achieved after just eight months: The global chain gave the lead to the 412-room Ruby Chicago, the first of the Lean Luxury group in the United States. Ruby founder and operator Michael Struck then immediately took over the realisation. The America connoisseur and fan was meticulously prepared. In an interview with me, he describes, among other things, how his US partners are clear, tough and demanding when it comes to securing risks and standards. And he praises IHG for the fact that the chain is always working on the "how", on solutions. The integration of the IHG systems into the 21 operational Ruby Hotels will still take a long time though. IHG partner Novum Hospitality has been saying the same thing for two years. But both also understand the complexity.
After the hard facts, today it's all about "human AI". Meanwhile, robots are flirting with their little eyes and AI software voices are gently cozying up to you. Martina Mara, a respected researcher and robo-psychologist - yes, there is such a thing - warns against this dangerous human warmth! But the new "AI natives" are already on the trip. Nobody is as nice to them as ChatGPT.
And back to the facts - and Revo. Our list of known insolvent Revo Hotels is growing. Since the list was launched a week ago, 15 more hotels have been added, bringing the total to 52. As there will not be an official overview of the insolvent hotels, which is why hospitalityInside does its own research. Support us! ... More
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13.2.2026
Sustainability has become a key success factor in hotel and apartment construction. And JUNG is putting it into practice. For over 110 years, the German company has been known for pioneering product developments in the fields of lighting, shading, climate control, energy, security, and multimedia. Now JUNG is presenting itself at the first Green Hospitality Conference 2026.
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Marketplace
13.2.2026
By 2050, we will see around 3.5 billion trips. The proportion of travellers in the global population could then grow from 50 to 70 per cent. The outlook for tourism is brighter than ever, says Google. But the rules of the game have changed.
13.2.2026
The US further tightens its entry rules for tourists. Those wishing to spend their holidays there will probably have to disclose more information about their lives, including their social media activities.
6.2.2026
ALL Accor, the group's booking platform and loyalty program, announced the launch of its ALL Accor app in ChatGPT on 29 January 2026. The app is designed to make booking easier for travelers.
6.2.2026
For almost half of Germans, cost is the most important factor when choosing a travel destination. In addition to price, safety, accessibility, and the general economic situation also influence travel decisions. This is because more and more travelers are booking at short notice.
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