BRICKS & BRAINS 2025: Off to Macherei!
“Hospitality meets Real Estate” – for the 16th time. And for the first time at Scandic Munich Macherei. BRICKS & BRAINS welcomes its event guests in a Scandinavian living room, entirely in the hygge style.
Change has reached the summer season
Dear Insider,
Change is here, holiday patterns are collapsing... These are the headlines of the two articles about the current summer season. Four authors describe the mood in eight countries (Germany, Austria, Switzerland, Spain, Italy, France, Belgium and the Netherlands). No country is cheering, the positive news is always followed by a "but". Germany is moving backwards, which was to be expected. Italians are looking forward to summer, but the mountains are taking over from the beaches. Spain remains the sunshine of Europe, France gets a cold shower.
What moved me: The Spaniards and the French complain that they can no longer afford an island holiday in their own country. Is this the next trigger for even more protests against tourism? One thing has bothered me for a long while: Time and again, associations such as hotel groups draw comparisons between 2025 and pre-Covid. Hello! This no longer works. Today, the hotel industry operates in a completely different environment; an environment that in 2019 certainly could not have even been imagined. Let’s put an end to these illogical conclusions! Brilliant figures in large volumes secure the show, but not the profit backstage. ... More
Magazine
12.9.2025
Slight declines in midsummer are currently less of a concern for Vienna's hotel industry than the announced increase in the tourism tax from 3.2 to 8.5 percent from 1 December 2025. The industry protested – the government responded.
Content Partner
Futurist Dietmar Dahmen gives hoteliers tips on transformation
12.9.2025
"The modern world meets traditional trade": Dietmar Dahmen is one of Europe's most sought-after futurists. He delivers his message about transformation, technology and radical customer centricity on stage like a rock star. As a visionary, he knows how companies need to reinvent themselves – including in the hotel industry.
News Mix overview
Marketplace
12.9.2025
The new EU Code of Conduct for Online Reviews in Tourism is a step in the right direction, comments ÖHV. However, there are still gaps that need to be closed.
12.9.2025
Consumers want sustainable products, but other factors are more important to them when making a purchase. New EU regulations are intended to protect consumers and reduce environmental impact. Take smartphones, for example.
5.9.2025
As part of an EU project, the first AI regeneration coach is being developed in Wagrain-Kleinarl, Austria. It is designed to help tourists recover on holiday - and take these experiences back into their everyday lives.
5.9.2025
The hotel industry is huge and constantly evolving. An infographic provides a comprehensive overview of the world's largest hotel groups and the positioning of their brands.
