
Hospitality has the right DNA
Dear Insider,
With our 8th HITT Think Tank in Brussels this week, it also felt like our 8th HITT patchwork family was created. It is rare for colleagues, business partners, scientists, lateral thinkers and other newbies to be so intense, critical and informal. We laughed a lot and listened intently again. The sustainability experts as well as the investors and operators took the opportunity to dictate their specific criticism of policy and legislation in Misa Labarile's notebook. The Policy Officer of the EU Commission, specialised on tourism, wrote a lot. We will continue to foster this exchange at HITT.
The theme of the first day was "Regenerative Hospitality": This is a long healing process for nature and the environment and not a trigger for rapid CO2 reduction in a building. It's much more about networked thinking and also very much about social issues. The hospitality industry should be able to keep up. Like no other sector, it has the right DNA for this process!
On six exciting pages, Sarah Douag summarises the hurdles and opportunities - all live quotes from the passionate experts and knowledge-hungry participants. We are putting the article IN FRONT OF the paywall today - so you can send it around the world. Sharing is caring! - We will report on Day 2, Innovation Day, next Friday. Click on the vivid photos of HITT 2025 today.
From a global perspective, the major chains are getting ready for India: to expand even faster there through partnerships and to welcome Indians as guests in Europe. By 2030, Indians are likely to make five billion trips. In Europe, the UK and Germany were among the most visited countries. Macy Marvel has analysed Accor, Marriott, Hilton, IHCL (Taj) and the changed travel flow.
However, a new wind is also blowing from the west, albeit on the rarely discussed topic of procurement. A US giant wants to buy up European companies in tourism-rich Europe and continue with its model. More...
Magazine
Overnight stays are and will remain the core business of the hotel industry - but there is still untapped economic potential in many hotel buildings. Aroundtown wants to tap into new resources for the hotel industry.
Content Partner
Under the motto "Think ahead instead of just reacting", Quality Reservations is organising the QR Vordenker-Tage, a regional event series in Germany for hoteliers. Following successful events in Stuttgart and the QR headquarters in Hanover, the third event will take place in Münster on 4 June 2025.
By recognising hotels for their inspiring, holistic approach to online sales, Quality Reservations (QR) is setting new motivational accents. The measures implemented range from efficiency-enhancing 2-way interfaces to MICE links.
Many restaurant guests are currently price sensitive. Equally many want to treat themselves consciously and are willing to pay a good price for good performance. How to best address both groups and optimize your pricing is, last but not least, a question of psychology. Tim Plasse, Managing Director at F&B Heroes, explains what the hospitality industry can learn from e-commerce.
News Mix overview
Marketplace
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Climate change is causing enormous costs; combating alien animals and plants is also becoming an ever-increasing cost factor for governments. Combating them is necessary: alien species jeopardise biodiversity.
More than two thirds of young people in Germany believe that green skills offer them new career opportunities. However, less than half of 16 to 24-year-olds see themselves as qualified enough to be successful in a sustainable working world and make a difference in environmental policy.
Housing in Spain is in short supply and rents are rising sharply. The country is now putting the brakes on short-term rentals and has ordered the deletion of more than 65,000 Airbnb listings for holiday rentals.