Pressure and disruption, capital and social issues
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The Swiss countryside is as colourful as the Swiss hotel schools. The majority of them are owned by profit-making companies. There were also M&A deals in this segment. The number of students from Asia and Russia is falling; this is partly due to the strong Swiss franc and the relaxation of banking secrecy. Some hotel schools have also done themselves a disservice, for example through overly ambitious construction projects. Our author, Prof. Macy Marvel – who lectured at the EHL for 18 years – describes the changes and the current pressures facing these world-renowned educational institutions.
Charlie MacGregor, the founder of The Social Hub, loves disruption. He’s been thinking out loud where the revenue figures will be and what social communities and with what values will continue after his death. As well as two of his 21 "hubs" (hotels), he has also built a "Social Park" next to them in Rome and Florence. He sees a new "purpose" that brings locals and visitors together. The Social Hub in Rome is worth €13.8 million. How does it all fit together? Sarah Douag listened intently to this socially minded maverick.
Max Schlereth too once went his own way; he set up Derag Serviced Apartments in Germany. These have long been known as Living Hotels – and now this courageous entrepreneur is converting a historic building from the Nazi era in Hamburg into a luxury boutique hotel. In addition, a new upscale brand for living has been announced. ... More
Magazine
From Poitiers to Germany to the UK, residents left their own homes to book air-conditioned hotel rooms for several nights during the latest heatwave. Searches for rooms with air conditioning and pools surged across OTA platforms.
Think Tank
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The topic of AI dominates today's media. How is AI changing our society, the economy, education, healthcare, and our jobs? Where does its use make sense? Will AI solve everything? Is it taking away jobs or creating new ones? The race is on …
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Marketplace
The Swiss Federal Supreme Court has upheld the City of Zurich's regulations preventing the conversion of residential space into commercial short-term accommodation. The new rules are set to come into force in autumn and will regulate the market.
Every fifth photo of hotels and other accommodations on travel booking platforms shows evidence of being AI-generated or at least AI-optimised. This is shown by a recent study.
On 18 June 2026, the Social Affairs Committee approved the introduction of a mandatory registration scheme for holiday apartments in the city of Munich. This aims to create legal certainty and reduce bureaucracy.
The search engine operator Google can be held directly liable for incorrect answers generated by its in-house artificial intelligence (AI). This was the ruling of the Munich I Regional Court.
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HospitalityInside Think Tank HITT, edition 9
Photos from the HITT Think Tank in Brussels
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In the HOSPITALITYINSIDE ARCHIVE you will find 35,000 specialist articles from 25 years on the hotel industry in Europe and global trends. "Those who know the past can understand the present and shape the future."