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The Next Gen CEO, motivated Democrats and yet another OTA

Maria Pütz-Willems
Maria Pütz-Willems

Dear Insider,

"We don't do anything crazy," says Florian Schörghuber. That’s reassuring, and it doesn’t sound at all stiff and conservative. Quite the opposite. A few weeks ago, the CEO at the helm of the Schörghuber Group in Munich was sitting across from me: Aged 32, a member of Generation Y, and responsible for a company with annual earnings of some €1.8 billion. The Next Gen is here, facing the same challenges as the wise (old) CEOs. He is eloquent, natural and direct. He draws his strength from his family, former mentors and a risk-balanced portfolio comprising construction, property, beer, salmon and 19 Arabella Hotels. Florian loves “Kick and Rush” – just kicking the ball forward… He invests in property, AI, education and the socially disadvantaged. That is why, together with Karl-Heinz Pawlizki, CEO of Arabella Hospitality, we talked less about figures and more about values and soundly structured strategies for the future.

Against this backdrop, it's a bit difficult to make the transition to Trump. We have to mention him too, but only briefly. Macy Marvel provides a detailed account of the impact of his policies on tourism, illustrated by a wealth of facts and figures (airfares, destinations, tourist arrivals, share prices and more). The Democrats, who have pulled themselves together as a ‘family’ again in the wake of the mid-term elections, already have several irons in the fire – even if the next two years are set to be a rough ride. ... More

Magazine

We don't do anything crazy

HI+We don't do anything crazy

Young Leader: Florian Schörghuber (32) heads a billion-euro business comprising property, Paulaner beer, salmon and Arabella Hospitality

Two years ago, at the age of 30, Florian Schörghuber bid farewell to his esteemed senior mentor; since then, he has been the CEO of the Munich-based Schörghuber Group. With him at the helm, the third generation has taken the reins of a family business worth billion, one that tends to keep a low profile. This makes the Schörghuber voice even more noticeable in the Bavarian and German business community. In 2025, the group generated total turnover of 1.79 billion across five business sectors: construction, property, beverages, hotels and seafood. The outlook remains one of growth.

The political landslide marks a new beginning

HI+The political landslide marks a new beginning

US Democrats' victory: Will it boost international tourism?

US midterm elections, 3 November 2026: In the aftermath of this historic victory on at the ballot box, tourism and hospitality operators may well ask themselves: what impact will this momentous political upheaval in the world's largest economy have on international tourism flows? Macy Marvel has the figures and some positive news.

China's travel giant buys into Europe

HI+China's travel giant buys into Europe

Trip.com takes on Booking & Co, with plenty of money and a gateway to Asia

Trip.com is pouring capital into expanding its overseas business to capture market share in Europe. This push is backed by a domestic market where the group dominates – and where it has just faced regulatory penalties. For Booking, Expedia, and travel agencies, a serious competitor is emerging. Hoteliers should watch closely, while consumer and data protection advocates are left with unanswered questions.

Funding is available for hotels

HI+Funding is available for hotels

Banks remain cautiously optimistic, but are calling for greater transparency

How have the multiple crises of recent years changed investment behaviour in the hotel property sector? Positively: Banks are continuing to provide finance to hotels, remain cautiously optimistic, but are demanding even greater transparency from everyone. This is true both for individual investments as well as mixed-use leisure projects.

New relationships

HI+New relationships

How are Prism, Sunday PropTech and Fletcher linked

The Indian Prism Group is keen to establish a foothold quickly in Germany with its Sunday hotel brand and in the Netherlands via the acquisition of Fletcher Hotels by Sunday PropTech. Who is doing what? Prism has answered several questions on behalf of Sunday PropTech. Others remain unanswered.

HI+

Austria's most lucrative Alpine destinations

Austria's most lucrative Alpine destinations
13.11.2026

How are Alpine destinations changing? How are they adapting to the prevailing conditions, supply and demand, and what drives value creation? A new report contains a wealth of figures from 26 destinations in Austria. For the first time, the analysis includes Swiss destinations.

Critical Insider comments on the EU Tourism Strategy

HI+Critical Insider comments on the EU Tourism Strategy

The initial comments on the new EU Tourism Strategy revealed a great deal of disappointment. Expectations that the European Commission would promote and consolidate the world's most dynamic tourism region have not been met. We interviewed four insiders and sustainability experts on this topic.

AI: Are only classified 4- and 5-star private hotels visible?

HI+AI: Are only classified 4- and 5-star private hotels visible?

Whilst 1,573 IHA member hotels surveyed achieved an AI visibility score of just 1, 106 classified 4- and 5-star private hotels scored 9, according to a study. Almost half are not mentioned at all.

Europe and Middle East: Pipelines not drying up

HI+Europe and Middle East: Pipelines not drying up

The total construction pipeline in Europe comprises 1,765 projects totalling 260,385 rooms, representing a 6% increase. In the Middle East, the pipelines are filling up even more rapidly. The luxury segment is flourishing in both regions.

Spain’s cities remain attractive

HI+Spain’s cities remain attractive

The Spanish tourism sector continues to demonstrate remarkable resilience. Between January and August 2026, overnight stays increased by 1.4% compared to the same period in 2025.

VIP News from 13.11.2026

HI+VIP News from 13.11.2026

Stephen Ho, David Udell, Danny Miles / Rozenn Lavaur Fournier / Alan Leibman, Tatiana Ferreira, Ernesto Fara / Diego Requena Torres / Meltem Elghamri, Solveigh Osborne / Simon Spiller

News Mix from 13.11.2026

HI+News Mix from 13.11.2026

Accor/Hard Rock, Aethos/Lisbon, Aman/Miami, Bob W/Lisbon, Design Hotels/Cavriglia, Dorint/Krefeld, Ennismore/Bodrum, Extendam/Lyon, Fergus/Puerto de Alcudia, Fletcher/Schmallenberg, lorence/Benneton, Grupo Hotusa/Q3, Hera Hospitality Group/New York, Hilton/Muscat, Hyatt/Seville, Iberostar/Zanzibar, IHCL/Bahrain, Kempinski/Accra, Missoni/Marrakech, Motel One/Vienna, Next Point/Playa de Muro, Pandox/Stockholm, Portopiccolo/Refinancing, Staycity/London, The Base/Munich, Trentino-South Tyrol/Tret, Tui/Hurghada, Wyndham/Istanbul, Yellow Square/Bologna

The EU strategy for sustainable tourism is here

HI+The EU strategy for sustainable tourism is here

On Wednesday, 4 November 2026, the European Commission presented a new EU strategy for sustainable tourism aimed at boosting the sector's competitiveness, sustainability and resilience. However, the word strategy does not yet live up to its promise.

Data Breach: Tourism gateways compromised

HI+Data Breach: Tourism gateways compromised

For the second time in just a few months, Austria has experienced a cyberattack in which guest data was siphoned off via the reservation systems of regional tourist boards.

Branded Residences reach a new level

HI+Branded Residences reach a new level

The Branded Residences segment is now well understood. Buyers no longer need to be convinced that these products work. Instead, developers, brands, and sales teams are facing an increasingly competitive market.

CEO Outlook: Managing uncertainty while investing

HI+CEO Outlook: Managing uncertainty while investing

90% of 30 CEOs identify geopolitical instability as a major threat. At the same time, 67% are optimistic about further demand growth in 2027. Also, 90% believe AI will fundamentally reshape hospitality. The industry is alert and confident, reveals an international survey.

Expo Real 2026

The stories behind the scenes

The stories behind the scenes

The hospitality family filled the "FreiSchwimmer Bar" on Expo Real Monday. 130 guests had made their way up to the terrace of the Cocoon Hotel, with views over the rooftops of Munich. Fun moments and thought-provoking conversations at BRICKS & BRAINS… The "Pool Party" was a success – so, looking back, a heartfelt thank you to the four sponsors of this event.

Final push ahead of Expo Real

Final push ahead of Expo Real

The suitcases are almost packed, the final appointments have been confirmed. Now it’s all about meetings, deals and networking at Expo Real 2026. At World of Hospitality, you’ll meet an appealing mix of established market players, long-standing partners and new faces.

Update: Networking at the FreiSchwimmer Bar!

Update: Networking at the FreiSchwimmer Bar!

For the 18th time, the motto is "Hospitality meets Real Estate". BRICKS & BRAINS looks forward to welcoming its guests after the first day of the Expo Real trade fair, high above the roofs of Munich – at the Cocoon Hotel Am Sendlinger Tor. Two more sponsors – 9dots and Häfele – are joining in. They're all keen to get stuck in on the rooftop!

Expo Real Hotel Conference: The market in turmoil

Expo Real Hotel Conference: The market in turmoil

The market is in turmoil; insolvencies and scandals have dominated the first half of the year, particularly in Germany. This will be the focus of the next Hospitality Industry Dialogue (HID) at Expo Real on 5 October. All conference panels will centre on the consequences and lessons learnt. In addition, new international operators will be introducing themselves.

Content Partner

Three hotels, three different concepts

JUNG Stay Hospitality Solutions for individual hotel projects
Three hotels, three different concepts
6.11.2026

JUNG supports hotel projects worldwide with solutions that combine technology, design and the specific requirements of each property. From urban design hotels and historic resorts to international hotels, individual concepts are created that integrate seamlessly into the architecture and interior. Three reference projects demonstrate just how differently this approach can be implemented.

First understand, then act

First understand, then act


Around 130 hotel professionals gathered in Frankfurt to discuss international growth markets, changing travel behaviour and the future of hotel distribution. While AI and technology offer significant opportunities, data, preparation and human touch remain crucial.

Welcome to new markets

Welcome to new markets

New source markets, international travel trends, and concrete opportunities for the hotel industry: At QR Redebedarf 2026 on 22 October in Frankfurt, experts from politics, market research, hotel operations, and distribution will discuss how demand is changing and what this means for hotels.

60 years of the LS range

60 years of the LS range

In hotel interiors, design that stands the test of time is essential. It is particularly evident with elements that remain visible at all times – such as switches, sockets and control panels – just how important a clear, consistent system is. The history of JUNG’s LS range began in 1966 with a design that remains as relevant today as ever.

India, South America, Glamping

India, South America, Glamping

Geopolitical shifts, climate change, evolving guest expectations: international tourism is changing rapidly. For the hotel industry, the priority now is to identify developments early and act strategically. Put simply, there is a clear need to talk.

Say Hello to new markets

Say Hello to new markets

Sometimes, the best answers to the challenges facing the hospitality industry lie outside the sector itself. This is exactly where Markus Milz comes in. The highly sought-after coach will open the QR "Redebedarf" event on 22 October 2026 with a keynote speech. He brings a dual perspective to the stage.

Integrated charging sockets for hotel rooms

Integrated charging sockets for hotel rooms

For many hotel guests, smartphones, tablets and laptops are an essential part of their travel kit. It is therefore important to have easily accessible sockets that cater for different power requirements whilst being intuitive to use. With the PD 60 USB charger and SCHUKO® sockets featuring an integrated USB-C port, JUNG combines convenient charging with a consistent design for the electrical installation.

New markets for the hotel industry

New markets for the hotel industry

The German hotel market is undergoing profound change. Whilst traditional business travel segments are suffering because of economic developments, new opportunities are simultaneously emerging in international source markets.

Business & Leisure with great potential

Business & Leisure with great potential

In the first half of 2026, the German online distribution specialist QR Quality Reservations secured 19 new partner hotels and increased its business travel turnover by 26.6 percent. The first hotels are already implementing the new AI agent in their day-to-day operations. 

Quality over Speed

Quality over Speed

The topic of AI dominates today's media. How is AI changing our society, the economy, education, healthcare, and our jobs? Where does its use make sense? Will AI solve everything? Is it taking away jobs or creating new ones? The race is on …

Timeless switch design

Timeless switch design

Stylish and long-lasting hotel interiors are created through design concepts that stand the test of time. Timeless design is particularly valuable for permanently visible elements such as switches and sockets.

News Mix overview

News Mix from 13.11.2026

HI+News Mix from 13.11.2026

Accor/Hard Rock, Aethos/Lisbon, Aman/Miami, Bob W/Lisbon, Design Hotels/Cavriglia, Dorint/Krefeld, Ennismore/Bodrum, Extendam/Lyon, Fergus/Puerto de Alcudia, Fletcher/Schmallenberg, lorence/Benneton, Grupo Hotusa/Q3, Hera Hospitality Group/New York, Hilton/Muscat, Hyatt/Seville, Iberostar/Zanzibar, IHCL/Bahrain, Kempinski/Accra, Missoni/Marrakech, Motel One/Vienna, Next Point/Playa de Muro, Pandox/Stockholm, Portopiccolo/Refinancing, Staycity/London, The Base/Munich, Trentino-South Tyrol/Tret, Tui/Hurghada, Wyndham/Istanbul, Yellow Square/Bologna

News Mix from 6.11.2026

HI+News Mix from 6.11.2026

Accor/Hildesheim, Althoff/Wenningstedt, Aman/Ras Al Khaimah,Capella/Dubai, Center Parks/Allgäu, Centralis/Hamburg, Comer Group/Neu-Isenburg, Dertour/Acel Bay, Essence/Elba, Gencom/London, IHG/Tashkent, Le Graal/Apulia, Leonardo/Schwerin, Move Hotels/Venice, Oetker/Cap d’Antibes, Perial/Saint-Ouen-sur-Seine, RBH/London, Riu/Barcelona, Scandic/Stockholm, SCPI Reason/Piedmont, Shaza Hotels/Oman, Stayery/Berlin, Step Partner/Baden-Baden, Swiss Life/Roquetas de Mar, Union Investment/Brussels, Wavemaker Hospitality/Chania, Wyndham/HotelREZ

News Mix from 30.10.2026

HI+News Mix from 30.10.2026

Accor/Tallinn, Amapa/Milan, Ascott/Glasgow, British Land/London, B&B/Gütersloh, BWH/umbrella brand, Cortina/Hotel de la Poste, Dosfield/Vienna, Hilton/Madrid, IHG/Reykjavik, Hyatt/Rome, Le Graal/Puglia, Mandarin Oriental/Mykonos, Marriott/Edition Hotels, Pavillon/Cortina, Radisson/Hoedspruit, Valamar/Obertauern, Worldhotels Backdrop/Ciraccio

News Mix from 23.10.2026

HI+News Mix from 23.10.2026

Alpitour World/Aosta Valley, Brawo/Hanover, Comer Group/Neu-Isenburg, Deutsche Zinshaus/Frankfurt, Dunton/Knoydart, Essendi/Hamburg, Frankenblick Hotelbetriebs/Masserberg, GoldenBridge/Vienna, Homaris/Dresden, JP Immobilien/Port de Sóller, Kempinski/Berchtesgaden, Leonardo/Regensburg, LFPI/Zurich, LVMH/Costa Smeralda, Motel One/Frankfurt, MCR Property Group/London, Minor/Milan, Numa/Rome, Ora Hospitality/Mykonos, Pandox/Copenhagen, Premier Inn/Cork, Quality Lodgings/Malente, Romantik/Boppard, The Webster/London, Toskana/Hassoun, Union Investment/Manchester, You Famille Hôtelière/Paris

Marketplace

No-show fee: Restaurants protect themselves

No-show fee: Restaurants protect themselves
13.11.2026

When guests allow their bookings to lapse or turn up too late, restaurant owners are often left to foot the bill. How restaurants are seeking to protect themselves against this.

Black Friday turns into loss-making affair

Black Friday turns into loss-making affair
13.11.2026

Black Friday is firmly established in many people's shopping calendars. However, a Swiss institute has found that what was once the day with the highest turnover is increasingly becoming a discount battle with no winners.

Cycle tourism: an underestimated source of revenue

Cycle tourism: an underestimated source of revenue
6.11.2026

Cycle tourism is a significant economic factor for Germany. However, according to the initial findings of a study, its potential is far from being fully realised.

Over 18,000 European hotels pursue legal action against Booking Holdings

Over 18,000 European hotels pursue legal action against Booking Holdings
6.11.2026

The Stichting Hotel Claims Alliance (SHCA) has filed its third and final group of signatories for its collective action against Booking Holdings, the parent company of Booking.com, before the Amsterdam District Court. A total of 18,135 hotels are now participating, a 68% increase in three months.


Newsletter

This week’s hospitality topics
by insiders, for insiders





IMAGE GALLERY World of Hospitality and Networking Event / Expo Real 2026

Many thanks to all visitors, partner and sponsors!

Financial Results

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New long-term financing framework

Scandic Q3 2026: Scandic strengthened its financial flexibility and continued its growth strategy during the period. In October, the Group entered a partnership with Hilton for the Nordics and on November 2 it completed the acquisition of Dalata’s hotel operations.

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Demand trends are validating priorities

Meliá Hotels Int. Q3 & 9M: The Spanish hotel group capitalises on favourable tourism demand trends through its strategy and leadership in key segments. In the third quarter, the group can look back on a strong summer season, backed by solid domestic and international demand in Spanish destinations that continue to grow.

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Returning to the fundamentals

Choice Hotels Int. Q3 2026: The global lodging franchisor with an asset-light model focuses on returning to the fundamentals that have driven the group's success for decades, while continuing to invest in commercial and technology capabilities that help franchisees capture more demand.

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The benefits of global scale

Marriott Int. Q3 2026: International RevPAR increased, led by APEC and supported by robust international inbound demand. EMEA RevPAR rose thanks to solid growth in Europe. While the ongoing conflict in the Middle East continued, trends improved meaningfully from the second quarter.

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Revenue to exceed 500 million euros in 2026

Valamar Group Q3 2026. The opening of the five-star Pical Resort and investments in portfolio quality supported strong revenue growth of 15.2%. Valamar's largest investment to date is already delivering excellent results in its first year of operation.

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Leisure, consumer spending and football push the RevPAR

Hyatt Hotels Corp. Q3 2026: Individual leisure travel, sustained consumer demand from US consumers and, to some extent, the FIFA World Cup have led to a significant rise in RevPAR.

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Driven by system dynamics

Hilton Worldwide Q3 2026: The hotel chain considers its third-quarter 2026 results to be robust overall and characterised by strong financial growth, but at the same time raised its full-year forecast for key performance indicators.

Balance sheets
at a glance


It's all down to the quality of the operator

It's all down to the quality of the operator

The expertise of a hotel operator is significantly more important to the success of a hotel property than its location. This was the finding of the annual survey conducted by the trade magazine HospitalityInside and the property manager Union Investment in their joint autumn survey of European hotel experts. Only sustainable success safeguards the property and the balance sheet.

Column: Politics Inside Berlin

Travel Agencies, Hotels, Catering: all under construction

Travel Agencies, Hotels, Catering: all under construction

The German Travel Association has renewed its demands to politicians in Berlin. For the hospitality industry, it is well worth looking across the aisle, as the travel industry's problems are, to a large extent, its own.

Newsletter


Unsere Hospitality-Themen der Woche.

Picked

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Travellers are embracing good'Ish' over perfection

Travellers are seeking the personal touch to their travel plans and find perfection to be overrated. The nervous system is also playing an increasingly important role in travel planning.

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From dogs to Harry: Unusual Christmas markets

Mulled wine, wood carvings and hearty food can be found everywhere. But flying Father Christmases, dog food or a touch of Hogwarts? You'll only find those at these markets.

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A Christmas market with a sauna

Finland is, as the EU has declared, the home of Santa Clause. In Helsinki, a Christmas market awaits visitors with a special highlight.

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Oxford Street is to become a pedestrian zone

London's famous shopping street, Oxford Street, has been partially pedestrianised for two weeks. A £150 million investment is intended to help restore the shopping mile to its former glory.

MORE PICKED


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