Tourism is booming. Despite the "Trumpets".
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Travel is booming and will continue to do so in 2025, despite Trump's whims. This week, the most important institutions have trumpeted this message out to the big wide world: International tourism has finally overcome the pandemic (UN), Travel is booming as an escape from the reality of life (analyses from Austria), the hospitality industry is losing out, but tourism is booming (Germany)... The Austrians were already investing significantly more in hotels in 2024, and a strong upswing is driving massive investments in the new mega-trend of camping, glamping & co - worldwide. Luxury cabins and tents are set to triple in value by 2032! Macy Marvel presents the major camping providers in Europe, including some chains with outdoor fever.
That's why Franck Gervais is also hyper-positive: The CEO led Europe's largest holiday park provider, the Pierre & Vacances Center Parcs Group (PVCP), from severe financial difficulties back to profit. The increase in revenue is due to higher brand standards, digitisation and the popularity of outdoor holidays. In addition to apartments, there are now cheaper and more expensive cabins and wooden houses, all of which are sustainable. A new price ticket from Comfort to Premium to VIP rooms now hangs on every door. Sarah Douag interviewed the CEO. ... More
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